In-House Agency
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I. WELCOME AND ANNOUNCEMENTS (11:00 – 11:20am ET)
II. MEMBER ROUNDTABLE DISCUSSIONS (11:20am – 12:20pm ET)
Extended discussion by popular demand! We'll break into multiple virtual small groups for these discussions. Engage your fellow committee members in open discussion around evolving issues and current challenges. Come prepared to share! This is your opportunity to ask questions!
III. BREAK (12:20 – 12:30pm ET)
IV. IMPLEMENTING MARTECH SOLUTIONS (12:30 – 1:00pm ET)
As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.
Speaker:
Smiti Kumar, VP/Program Lead, CMO Practice - ANA