In-House Agency

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: 2022 TRENDS & TOPICS FOR NEXT YEAR (11:10 – 11:30am ET)
Engage your fellow committee members in open discussion around evolving issues and current challenges with in-housing. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Jessica Cipolla-Tario, Vice President, Global Creative Services – Sony Interactive Entertainment and In-House Agency Committee, West Coast Chapter Chair
Jack Teuber, Director, Creative Leader – PwC and In-House Agency Committee, Co-Chair

III. ANA IN-HOUSE EXCELLENCE AWARDS BEST IN SHOW WINNER -
YOUTUBE ORIGINALS PRESENTS THE GAME THEORY $1M CHALLENGE FOR ST. JUDE, BROUGHT TO YOU BY STATE FARM® (11:30am – 12:10pm ET)
St. Jude partnered with celebrated YouTube personalities The Game Theorists to bring to life a modern-day telethon livestream – The Game Theory $1M Challenge for St. Jude, on one of the biggest giving days of the year. In this session, St.Jude will discuss their Best in Show winning campaign.

Speakers:
Alisha Wilmoth, Director, Media Partnerships - ALSAC/St. Jude Children’s Research Hospital
Susan Clark, Associate Director, Integrated Marketing - ALSAC/St. Jude Children’s Research Hospital

IV. BREAK (12:10 – 12:20pm ET)

V. ANA IN-HOUSE EXCELLENCE AWARDS INTERNAL COMMUNICATIONS CATEGORY GRAND PRIZE WINNER -
THE WONDERFUL AGENCY: WHEN NONTRADITIONAL TIMES CALL FOR NONTRADITIONAL MESSAGING (12:20 – 1:00pm ET)
When COVID numbers were rising in the Central Valley of California, the Wonderful Agency turned to a nontraditional approach to advertising when traditional methods were proving ineffective. The Wonderful Agency will share insights on how it used creativity and emotion to reach an audience who were disregarding mask mandates.

Speakers:
Steve Yee, Executive Creative Director – The Wonderful Agency
Michelle Eriksson, Account Supervisor – The Wonderful Agency