Influencer Marketing

HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30AM ET)

I. Hulu, Google and Reach Agency Present “Only Rudy’s in the Building” (11:30am-12:15pm ET)
Hulu challenged Reach Agency, an award-winning full-service social video and influencer marketing agency, to drive tune-in for its new original series, “Only Murders in the Building” starring Steve Martin, Selena Gomez and Martin Short. Hulu’s goal was to break through the content clutter and build a new fan base, launch new IP, shift user behavior from binge-watching to weekly tune-ins, and connect with younger audiences. They did so by leveraging the popularity of true crime along with the appeal of comedy legends Martin Short and Steve Martin, and Selena Gomez’s massive fan base.

Gabe Gordon, Reach Agency’s Managing Partner, will be joined by Ari Avishay, Hulu’s VP of Content Marketing and Emma Jennings, Content Architect at Google’s Creative Works, to share their winning strategy. From the custom audience insights, YouTube trends and formats that informed the creative development, to a truly collaborative creator partnership with Rudy Mancuso, this presentation will outline their innovative approach.

Speakers:
Gabe Gordon, Managing Partner, Reach Agency
Emma Jennings, Content Architect, Creative Works, Google
Ari Avishay, VP of Content Marketing, Hulu

II. A Day in the Life of a Doggie Influencer (12:15-1:00pm ET)
Kevin The Berner (@itskevintheberner) has over 80K followers on Instagram and has made a name for himself as a silly, soulful pup who’s known for his dad jokes. Meet Kevin and his mom, Dionna, to learn about Kevin’s audience, the values that drive which brands Kevin partners with, what makes for a winning brand collaboration, some of Kevin’s favorite partnerships, and Kevin’s tips for brands when working with influencers.  

Speakers:
Kevin the Berner, @itskevintheberner
Dionna Hickox, Momager, Kevin The Berner