Integrated Marketing

NETWORKING BREAKFAST (9:00 – 9:45 a.m.)
WELCOME AND INTRODUCTIONS (9:45 – 10:00 a.m.)


I. SECOND-PARTY DATA PARTNERSHIPS FOR MEDIA AND BEYOND (10:00 – 11:00 a.m.)
Conagra Brands has been forging relationships with media and technology partners that go beyond activation, leveraging 2nd-party data for use across the organization. In this session, Christy Kazlo, Media Manager and Erin Kuhlmann, Media Manager at Conagra will share how data from their partners has helped increase ROI for media plans, inform product innovation, add dimension to consumer insights and help answer non-advertising business questions.

Speakers:
Christy Kazlo, Media Manager – Conagra
Erin Kuhlmann, Media Manager – Conagra


II. RUST-OLEUM CROWDSOURCING CASE STUDY (11:15 a.m. – 12:15 p.m.)
In this session, Lana Sorensen, Director of Social Engagement, at Rust-Oleum Corporation will share the innovative work they are doing with her company's crowdsourcing program.

Speaker:
Lana Sorensen, Director of Social Engagement – Rust-Oleum Corporation


LUNCH (12:15 – 1:15 p.m.)


III. HARVESTING THE MILLENNIAL THROUGH MULTIPLE CHANNELS (1:15 – 2:00 p.m.)
Terlato Wines has become the fastest growing wine company in the U.S. in part due to their ability to understand, and market to, the emerging millennial wine drinker. Terlato's launch of The Federalist brand – targeted to millennial men – has been a particularly successful example of this and has utilized a multi-channel marketing strategy integrating social, digital, in-store and print, leading to its current position as the fastest growing luxury wine (with sales of $1MM or more) in the country. Drew Stephen, Marketing Manager of Terlato Wines, will describe the challenges – and successes – of bringing the brand to life through the effective integration of channels. You will learn how they formulated a strategic and tactical approach that gave the brand a voice that is being heard loud and clear by millennials.

Speaker:
Drew Stephen, Marketing Manager – Terlato Wines


IV. MEMBER ROUNDTABLE DISCUSSION: CONTENT MARKETING (2:00 – 2:30 p.m.)
Join your fellow committee members for a lively discussion on the latest trends in content marketing well as any other topics of interest in the integrated marketing realm.

Facilitators:
Claudine Waite, Director, Content Marketing, Committees & Conferences – ANA
Lisa Bialecki, Senior Director, Integrated Communication – Rust-Oleum Corporation and ANA Integrated Marketing Committee Chair