Integrated Marketing

NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. REVITALIZE AND REPOSITION THE MUSEUM FOR THE FUTURE (10:00 – 11:00AM)
The Field Museum is one of the world's premier natural history museums and home to SUE, the world's largest, most complete Tyrannosaurus rex ever discovered. However, many visitors are not aware that SUE is one of more than 30 million specimens and artifacts in the Museum's world-class collection being used to make scientific discoveries every day. In this session, Stacy Dilling, Marketing & Advertising Director, Jaclyn Johnston, Public Relations & Community Awareness Director, and Brad Dunn, Web & Digital Communications Director at The Field Museum will share their marketing approach and how the Museum is integrating across channels, creating meaningful engagement with the public to drive attendance, and ultimately repositioning itself as a scientific leader.

Speakers:
Stacy Dilling, Marketing & Advertising Director – The Field Museum
Jaclyn Johnston, Public Relations & Community Awareness Director – The Field Museum
Brad Dunn, Web and Digital Communications Director – The Field Museum


II. BEST PRACTICES IN SOCIAL MEDIA CONTENT AND SHARING  (11:00 – 12:00PM)
The proliferation of social media content, whether produced by brands, celebrities/influencers, or by individual consumers, has created a world of opportunity with very unique challenges for marketers. In this session, Matt Kane (Senior Associate, Reed Smith) will discuss best practices for brands in the sharing and posting of social media content, including hashtags, user-generated content, testimonials and endorsements.

Speaker:
Matt Kane, Senior Associate, Entertainment and Media Industry Group – Reed Smith


III. LUNCH & LEARN! BUILDING A HIGH PERFORMING TEAM (12:00 – 1:00PM)
Building a marketing team that is high performing, functioning and achieves more than the average is not as easy as it sounds. Over lunch, we'll lead a discussion on how to build a high performing marketing team. We encourage you to be prepared to share the pitfalls and best practices you've experienced in your own marketing career as well as what, or who, has helped make a difference.

Facilitator:
Pamela Gross, Sr. Manager, Content Marketing, Committees & Conferences – ANA


IV. MEMBER ROUNDTABLE DISCUSSION: THE ABILITY TO REACT (1:00 – 2:00PM)
A marketer's best-laid plans can be turned in an instant by a single tweet. Can marketer's plan to be reactive? Join your fellow committee members for a lively discussion on the ability to react in today's fast-paced and impossible-to-predict industry landscape, and the ever increasing power of the consumer in a digital world. We'll also discuss any other topics of interest in the integrated marketing realm.

Facilitators:
Pamela Gross, Sr. Manager, Content Marketing, Committees & Conferences – ANA
Lisa Bialecki, Senior Director, Integrated Communication – Rust-Oleum Corporation and ANA Integrated Marketing Committee Chair