Digital & Social
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HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30AM)
I. Degree Hosts Inclusive Marathon in the Metaverse (11:30 - 12:15PM ET)
Many say you can be anything or anyone you want to be in the metaverse, even a unicorn. But does this statement hold true for the differently abled or plus size person? Degree® will be presenting on their groundbreaking metaverse marathon, featuring the hip-hop artist, Fat Joe. Through the Metathon activation, Degree® deodorant brand leans into its purpose to inspire the confidence in everyone to move more while challenging what it means to be inclusive in the metaverse. Every brand and every person has a responsibility to help shape the world they want to see. A real world and virtual world, representative of all who create the unique fabric of humanity. This was our way, a start and we’re not done yet!
Speaker:
Desi Okeke, Director, Degree
II. Tanqueray “Make it T-Time” Partnership with Netflix’s Bridgerton (12:15 - 1:00PM ET)
Netflix’s Brand Partnerships team focuses on fueling fandom and building joy for its top titles by addressing new audiences in unexpected ways. The team selectively partners with admired brands to create highly creative and effective co-promotions.
Netflix’s hit show Bridgerton was a social & cultural phenomenon in its first season. It inspired fans to bring the Bridgerton world into their homes and many did so by reimagining tea time.
To promote the launch of Season 2, the brand partnered with Tanqueray Gin and Joe Jonas to create an experience that fans could truly own. In this session we’ll dive into the insights and tactics that helped us create this buzzworthy and engaging collaboration.
Speaker:
Kevin Simms, Global Brand Partnerships, Netflix
Frank Cartagena, Chief Creative Officer, The Community