Digital & Social

NETWORKING BREAKFAST (9:30 – 10:00AM)
INTRODUCTIONS (10:00 – 10:15AM)

I. PRESTIGE BRANDS: INSOURCING AND ATTENTION METRICS FOR MEDIA EFFECTIVENESS (10:15 – 11:00AM)
Prestige Brands are makers of over-the-counter and household cleaning products such as Clear Eyes® eye care products, Monistat® women's health products, Summers Eve, Dentek, Goody's & BC Powders, and Dramamine® motion sickness treatments. In this session, Eric Tash, Senior Digital Marketing Manager at Prestige Brands and Mark Karlan, Director of Digital Marketing at Prestige Brands will share how they strategically pursue insourcing and what attention metrics are crucial for determining media effectiveness.

Speaker:
Eric Tash, Senior Digital Marketing Manager – Prestige Brands, Inc
Mark Karlan, Director of Digital Marketing – Prestige Brands, Inc

II. TWO TREES: TRANSITIONING THE REAL ESTATE INDUSTRY INTO DIGITAL (11:15AM – 12:00PM)
Since its founding in 1968, Two Trees, a Brooklyn-based, family-owned real estate development firm, has owned, managed and developed a portfolio worth more than $4b in real estate. Today, Two Trees currently owns and manages more than 2,000 apartments, and an additional 3 million square feet of commercial and industrial real estate throughout New York City. Just 12 months ago, they decided to launch their digital marketing program to attract new NYC-based business to their properties. In this session, hear from Nadine Julien, Head of Digital Marketing for TwoTrees and Brady Donnelly, Founder and Managing Director of Hungry as they share data and discuss how they built a digital strategy from the ground up for New York's premiere real estate firm.

Speaker:
Nadine Julien, Head of Digital Marketing – Two Trees
Brady Donnelly, Founder and Managing Director – Hungry

LUNCH (12:00 – 12:30PM)

III. MEMBER ROUND TABLE DISCUSSION: OMNICHANNEL COMMERCE (12:30 – 1:15PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as navigating omnichannel retail spaces.

Facilitators:
Eric Tash, Senior Digital Marketing Manager – Prestige Brands, Inc
Mark Karlan, Director of Digital Marketing – Prestige Brands, Inc

IV. REAL-TIME ADVERTISING ACADEMY*: 201 (1:15-3:00PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members an intermediate/advanced training on the world of programmatic Brand Advertising. The Real-Time Advertising Academy 201 is workshop that aims to help brands to strategically harness the potential of Programmatic Brand. Attendees will learn how to plan an effective programmatic Brand campaign; how to leverage the right data to feed into this, creative do's and don'ts, alongside recommendations and industry updates on Attribution, Viewability and Brand Safety as they relate to Brand Advertising. This course is a follow up course to Real Time Academy 101, and we would strongly recommend attending this before the 201 course.

Facilitator:
Clare Hanson, Senior Manager - Quantcast

*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.