Digital & Social
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HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & FIRESTARTER SESSION (11:05 – 11:30AM)
ANA Digital & Social Committee members will have an opportunity to network and discuss key issues/challenges/opportunities. We will have an open discussion and break up into smaller groups to benchmark and network on issues related to topics such as COVID-19, influencer marketing, content marketing, using social media for brand purpose, using social media during times of social unrest, new technologies, data and analytics, and more!
Facilitators:
Michael Kelly, Global Lead, Social Media & Influencer Programs – Poly and Digital & Social, West Coast Chapter Chair
Ben Quigley, Sr. Director, Pro Customer Experience - The Home Depot and Digital & Social, Southeast Chapter Chair
Brad Feinberg, North America, VP of Media & Consumer Engagement, Molson Coors, Midwest Chapter Chair
I. CLUBHOUSE: SOCIAL MEDIA'S HOTTEST CLUB (11:30AM-12:15PM ET)
Clubhouse, an invitation-only audio-chat networking app available only on iOS, is taking social media by storm. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, R3's Co-Founder and Principal, Greg Paull, will share how Clubhouse has combined key social platform trends to create the app for the next generation. Greg will also discuss the growth potential for the app, what this means for marketers, and how it stacks up against competitors like TikTok, Snapchat and Instagram.
Speaker:
Greg Paull, Co-Founder and Principal - R3
II. MAKE YOUR SOCIAL SWEETER: USING LIFE MOMENTS TO CONNECT WITH YOUR AUDIENCE (12:15PM-1:00PM ET)
Reaching your audience is one thing but how does a marketer inspire? Connecting the dots between various audiences, your brand, and their daily lives, to have it all come together requires special social storytelling that touches on life moments. Maximizing these opportunities involves agency and brand partnerships that work cohesively together. In this session, hear from digital and social media experts, Jeff Pearson, and Splenda's Matt Thompson, as they speak to the strategies behind creating successful brand social development and execution to make your life a bit "sweeter".
Speakers:
Matt Thompson, Senior Manager, Social Media - Heartland Food Products Group
Jeff Pearson, Head of Retail - Max Connect Marketing