Content Marketing
This event is over.
Networking Breakfast (9:00 – 9:30 a.m. ET)
Introductions (9:30 – 9:45 a.m. ET)
John Paquin, Sr. Director of the Content Marketing Committee, ANA
Roundtable Discussion (9:45 – 10:30 a.m. ET)
I. Supercharging Social: Maximizing Investment on Content Marketing (10:30 – 11:15 a.m. ET)
With more than 200 million creators contributing to the creator economy, brands need to rethink how they manage the lifetime value of their content investment. From strategic selection of platforms to choosing the right content format, to managing the volume of assets and paying for performance, R3 will take marketers through the latest developments in content marketing and highlight the opportunities and challenges of working in this growing area.
Speaker: Moya Fry, Senior Consultant, R3
II. Women in Automotive (11:15 – 12:00 p.m. ET)
Women in automotive. Come hear from Janique Helson, Head of Brand Marketing at Volvo Cars talk about the long standing relationship between the Volvo Cars brand and women, through the use of storytelling.
Speaker: Janique Helson, Head of Brand Marketing, Content & Creative Services, Volvo Car USA
III. Coming Soon (12:00 – 12:45 a.m. ET)
Lunch (12:45 – 1:45 p.m. ET)
Wrap-up (1:45 – 2:00 p.m. ET)
Speaker Bios
Moya Fry, Senior Consultant, R3
Moya is a Senior Consultant at R3 with 16 years experience working in advertising and marketing leading a portfolio of brands including Verizon Wireless, Arm & Hammer, T. Rowe Price, L.L.Bean and Memorial Sloan Kettering. Moya began her career in digital and still maintains a passion for all things mobile, digital, and web, though she has since expanded to excel at building effective 360- degree campaigns, earning two shortlist nominations for the Effie Awards. Clients trust Moya for her dedication to process, ability to problem-solve, and expertise in strategy, brand growth, and business partnership when it comes to achieving shared objectives.
Janique Helson, Head of Brand Marketing, Content & Creative Services, Volvo Car USA
Janique is currently the Head of Brand Marketing, Content and Creative Services at Volvo Cars USA. She has had an extensive career in advertising/marketing, predominantly on the Agency side, but has transitioned to the Client side at Volvo Cars. She has lead important campaigns that have built brands, reached new audiences and have won many awards. She is a hybrid marketing leader: creative, strategist, conceptualist who prides herself on finding solutions for things that people say are “not possible”, and developing campaigns on topics that are meaningful for a better future.