Brand Activation Legal Committee: September 2021

For the September's meeting, BakerHostetler will provide updates on recent NAD decisions, class action trends, and recent FTC enforcement. This month’s presenters will be Lauren Bass, Michael Ingram, and Matthew Renick.

Lauren Bass, Associate, her experience is in entertainment and media. She has worked with studios and producers on talent and production deals and has counseled clients on how to protect their intellectual property. Lauren currently works with the Emerging Technology, Intellectual Property, and Advertising, Marketing and Digital Media teams on intellectual property, branding, blockchain and other digital media matters.

Michael Ingram, Associate, his diverse experience serves clients of his developing practice, as well as colleagues at the firm. While at Georgetown University Law Center Communications & Technology Law Clinic, Michael reviewed and compiled thousands of agency comments into strategic documents for clients to use in interactions with the Federal Trade Commission -- work that sharpened his attention to detail and skill for multitasking. Additionally, his background in public relations working on technology and consumer product campaigns provided insight that has proven beneficial to members of the Advertising, Marketing and Digital Media team, as well as the Digital Assets and Data Management team.

Matthew Renick, Associate, his experience working in the entertainment and media industry provides a strong foundation for his advertising, privacy and data protection practice. He works closely with clients to draft agreements that protect their intellectual property, including advertising agency template agreements, influencer agreements, and brand sponsorship agreements, as well as disclosures and disclaimers for use in advertisements. Additionally, Matthew assists in drafting official rules and related documentation for brand promotions, including sweepstakes and contests.