Brand Activation Legal Committee: June 2021

For June's meeting, Crowell & Moring, LLP will provide updates in the following areas: (1) NAD and NARB, (2)  Lanham Act, and false advertising class actions; (3) FTC and State AG activity; and (4) developments in privacy law. Attorneys Lauren Aronson, Tiffany Aguiar, Brandon Ge and Suzanne Trivette will be presenting.

Lauren Aronson, Partner in Advertising & Media at Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

Tiffany Aguiar, Associate in the firm’s Antitrust & Competition and Advertising & Media groups and resides in the firm’s Orange County office. Tiffany represents clients in matters related to investigations brought by the Federal Trade Commission and State Attorneys General. She is also a litigator with a practice that focuses on representing Fortune 500 companies across various industries in complex antitrust litigation. In addition, Tiffany maintains an active pro bono practice, representing clients in consumer law matters and assisting individuals experiencing elder abuse.

Brandon Ge, Counsel in Crowell & Moring’s Washington, D.C. office, where he is a member of the firm’s Privacy & Cybersecurity and Health Care groups. Brandon advises clients on a wide range of privacy and cybersecurity laws, regulations, and standards. His practice has a particular focus on advising clients – from start-up digital health companies to large health plans – on all aspects of compliance with the Health Insurance Portability and Accountability Act (HIPAA). Brandon regularly assists clients with responding to security incidents and has successfully represented clients in Office for Civil Rights investigations.

Suzanne Trivette, Associate in Crowell & Moring's New York office and a member of both the Advertising & Media and Intellectual Property groups as well as the State Attorney General practice. As part of her advertising and media practice, Suzanne represents clients in matters related to marketing practices, advertising challenges before the National Advertising Division of the Council of Better Business Bureaus, and compliance with consumer protection law. She also frequently advises on matters related to investigations brought by the Federal Trade Commission and State Attorneys General and actively tracks State Attorneys General actions on behalf of clients. Her intellectual property practice focuses on representing and counseling clients in trademark, copyright, and patent matters involving litigation and compliance.