Commerce Marketing

INTRODUCTIONS (11:00AM – 11:15AM EST)
Paul Robinson –  Director of Commerce Committee, ANA

I. The 2020 Alcohol E-Commerce Playbook (11:15AM – 11:55AM)
Until recently, the highly complex and heavily regulated beverage alcohol category has struggled to keep pace relative to other food and beverage categories. That dynamic is changing quickly. Recent developments in technology, a renewed interest among fast-digitizing retailers, and the profound impacts of the current crisis have led alcohol industry executives to reconsider their e-commerce strategy and invest more in the channel. Bourcard Nesin, an analyst with Rabobank that advises beverage companies on their digital strategy, will walk through the unusual challenges facing the alcohol category as sales move online, map out the digital landscape and review strategies for the most important e-commerce channels. Additionally, Bourcard will share how other industries can use these key learnings across  categories and online retailers.

Speakers: 
Bourcard Nesin – Beverages Analyst, Rabobank

II. At Home Creativity During Crisis (12:00PM – 12:40PM)
In the age of COVID-19 brands have stepped up to help consumers in as many ways as possible. With the launch of their At Home Creativity Hub, Facebook live broadcasts and weekly content emails, Crayola has been releasing content that’s compliant to social distancing rules. Join us to learn more about adapting to crisis and producing useful content for consumers that drives long term brand value and commerce.

Speaker: 
Marisa Scurato – Manager, Digital Marketing, Crayola

WRAP UP/ROUNDTABLE DISCUSSION (12:40PM – 1:00PM)