CGI & Virtual Influencers

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Due to increasing concerns about the spread of the coronavirus (COVID-19), and in the interest of public health and safety, the ANA will hold our regularly scheduled committee meetings via webinar only, until further notice. This enables you to avoid travel and still take advantage of the benefits that these meetings provide. Your health is a number one priority for us. If you have any questions, please contact Leah Marshall at lmarshall@ana.net.

WELCOME & INTRODUCTIONS (10:00-10:15am CT)
Leah Marshall, Director of Influencer Marketing, ANA

I. The Evolution of Computer Generated Influencers (10:15-10:55am CT)
The sudden rise of virtual influences isn’t actually all that sudden, but their impact may be. This session will walk you through the cultural and technological shift that set the stage for virtual influences, the unique benefits and challenges they present, and what that means for brand’s ethics, as well as their bottom lines.
Speaker: Ashley Alleyne, Strategist, RAPP LONDON

II. Fad or Fixture? Finding the ROI in Virtual Influencers (11:00-11:40am CT)
Virtual influencers might tick the boxes when it comes to cost and control, but for marketers, it can also be a time-consuming exercise and journey into uncharted territory. This session presents a series of case studies that look at how having a deeper understanding of a brand's digital ecosystem can help marketers develop the right virtual influencer and maximize their digital investment.
Speaker: Geoff Sia, General Manager, North America, R3

III. Hello, World! Virtual Influencers Are Ready to Meet Your Brand (11:45am-12:25pm CT)
80 virtual influencers are alive today with the total number doubling year over year since 2015. As this young industry matures, innovative brands are acting on the opportunity to befriend gen Z and millennials through fictionalized, virtual human storytelling. This session will be your playbook on how your brand can partner with virtual influencers in a productive, brand-safe, and mutually beneficial way.
Speaker: Christopher Travers, Co-Founder and Chief Creative Officer, Scout Social

CLOSING REMARKS & DISCUSSION (12:25-12:40pm CT)

**Schedule subject to change