Influencer Marketing

WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Leah Marshall, Director, Influencer Marketing - ANA

I. Measuring Return on Influencer (11:15am-12:00pm ET)
The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10B in 2020, with no signs of slowing down. What was once an industry that could merely report back basic impression metrics, has now come full circle with the ability to tie influencer campaigns to in-store foot traffic, sales, TV tune-in, and more. This fireside chat and Q&A with Wells Fargo’s CMO, Michael Lacorazza, and Influential CEO, Ryan Detert, will dive into this new attribution model for influencer marketing and how it was used to track ROI for a successful Wells Fargo influencer campaign.

Speakers:
Michael Lacorazza, CMO - Wells Fargo
Ryan Detert, CEO - Influential

II. RB’s Lysol and Zenith Helped Curb the Spread of Illness in Classrooms with “Slime School” (12:00-12:45pm ET)
Cold and flu leads to 60 million sick days a year taken by students, which can mean lower grades for kids and missed wages for their parents. Lessons about germs are an important part of the battle (this year more than ever) and we had to find a way to get kids engaged. Tapping into kids’ love of slime, RB’s Lysol and Zenith partnered with Nickelodeon to create “Slime School”, a virtual, social and linear experience to help curb the spread of germs and illness in classrooms and at home. From a talent-led social stunt modeled after Nickelodeon’s hit series “The Substitute,” starring social media influencer and activist Alyson Stoner, to slime-filled printables and an animated video lesson designed for use with classroom SMART boards, Slime School gave students fun ways to reinforce healthy habits at home and school.

Speakers:
Nobles Crawford, Content Strategy Manager - Reckitt Benckiser
Erin Dutcher, Senior Content Manager - Zenith

CLOSING REMARKS (12:45-1:00pm ET)

**Schedule subject to change