In-House Agency

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: PROJECT PRIORITIZATION (11:10 – 11:40AM ET)
In-house agencies complete an average of over 3,700 projects annually. How do these teams maintain bandwidth while meeting the demands of their marketers? The In-House Agency Committee co-chairs will lead a roundtable discussion to share their stories of project prioritization, speak openly about roadblocks, and discuss several success stories.

Engage your fellow committee members in open discussion around evolving issues and current challenges in the in-house agency space. Come prepared to share! This is your opportunity to ask questions!

Speakers:
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Committee Co-Chair
Jack Teuber, Director, Creative Leader – PwC and In-House Agency Committee Co-Chair

III. DORMAN PRODUCTS: HOW BUZZWAGON ORGANIZES AND PRIORITIZES (11:40AM – 12:15PM ET)
Dorman Products is a century-old auto parts manufacturing firm that recently transformed its small creative services department into an in-house creative agency named BuzzWagon. This has been a years-long effort to bring together new people, processes, and perspectives. Lee Procida, Director of Content for the BuzzWagon team, will describe the journey so far and highlight some of the lessons learned in building an entirely new business function for a legacy brand.

Speaker:
Lee Procida, Director of Content – Dorman Products

IV. BREAK (12:15 – 12:25PM ET)

V. TAP YOUR IN-HOUSE SUPERPOWERS (12:25 – 1:00PM ET)
We’re all feeling crushed by the race back to a post-pandemic world. In this session, we’re going to talk about managing process chaos and how to tap into your in-house agency superpowers. We’ll also discuss how your in-house agency can prioritize projects better and build a better work environment.

Speaker:
Wayne Barringer, Founder and CEO - WBC Advisors