Committees | Events & Webinars | Agency Relations Committee Meeting, hosted by American Express | ANA

Agency Relations Committee Meeting, hosted by American Express

This event is over.


I. NETWORKING BREAKFAST (9:00 - 9:30a.m. ET)

II. WELCOME AND INTRODUCTIONS (9:30 - 9:50a.m. ET)

III. MEMBER ROUNDTABLE DISCUSSION: IMPACT OF SUSTAINABILITY ON CLIENT-AGENCY RELATIONS (9:50 - 10:30a.m. ET)
The advertising industry as a whole leaves a tremendous carbon footprint, from commercial productions to server emissions. The client-side demand for increased sustainability has resulted in an agency-side necessity to deliver their scope of work under more sustainable conditions. The Agency Relations Committee co-chairs will lead a roundtable discussion with the entire audience on prioritizing sustainability efforts, holding agency partners accountable, and how it impacts client-agency relationships overall. Come prepared to share your experiences and questions.

Moderators:
Kerry Kielb, 
Director, Vendor and Agency Management - AT&T and Agency Relations Committee Co-Chair
Kwan Yim, 
Director, Global Agency Management - Citi and Agency Relations Committee Co-Chair

IV. AMERICAN EXPRESS: GLOBAL DE&I STRATEGY AND SUPPLIER DIVERSITY APPROACH (10:30 - 11:10a.m. ET)
Our hosts, American Express, will follow-up our roundtable discussion with an overview of their approach to supplier diversity informed by a global DE&I strategy. Starting with a supplier diversity program overview, American Express will detail the tools and systems that allow for regular tracking, reporting, and goal setting for diverse suppliers in the company’s agency ecosystem. Learn how the program feeds the agency roster through a rigorous supplier identification and promotion process.

Speakers:
Adam Hildebrand, Global Agency Relations - American Express
Liz Marinac, Suppler Diversity Lead - American Express
Brigida Muñoz, 
VP, Office of Enterprise Inclusion Diversity & Business Engagement - American Express

V. BREAK (11:10 - 11:25a.m. ET)

VI. NORTHWELL HEALTH & STRAWBERRYFROG: "DOESN'T KILL TO ASK" (11:25a.m. - 12:05p.m. ET)
As the largest healthcare system in New York State, Northwell Health feels an obligation to lead with purpose. Northwell has not been shy about calling out the societal ills that drive many of healthcare's issues, and a key focus has been gun violence. Northwell, alongside their agency partner, StrawberryFrog, will share an overview of the 2023 REGGIE Award-winning "Doesn't Kill to Ask" campaign and the lessons learned in forming a strong client-agency partnership in the process.

Speakers:
Jennifer Nelson, Vice President, Brand Management - Northwell Health
Ali Demos, Group Strategy Director - StrawberryFrog

VII. APR CONSULTING: MANAGING AGENCIES THROUGH THE PRODUCTION PROCESS (12:05 - 12:45p.m. ET)
As the production process increases in complexity, so does the challenge of managing expectations with agency partners. Russell Sharpe and Erin Wilhoite of APR Consulting will lead a best practices session with actionable steps for agency relations professionals to proactively navigate agency partners through the production process. This includes insights on governance models, agency payment terms unique to production, as well as sustainability and DE&I.

Speakers:
Russell Sharpe, Group Director, Client Solutions - APR Consulting
Erin Wilhoite, President, Client Solutions - APR Consulting

VIII. NETWORKING LUNCH (12:45 - 2:00p.m.ET)