Agency Relations
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I. WELCOME (11:00 – 11:10AM ET)
II. MEMBER ROUNDTABLE DISCUSSION RECAP (11:10 – 11:20AM ET)
Our Agency Relations Committee co-chairs will recap the September roundtable discussion, highlighting the key topics raised. In addition, a poll will be posted for attendees to suggest topics for future roundtable discussions and sessions.
Speakers:
Nicole Apple, Formerly Head of Global Strategic Agency Management – Kimberly-Clark and Agency Relations Committee Co-Chair
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management – Citi and Agency Relations Committee Co-Chair
III. BUILDING BETTER AGENCY RELATIONSHIPS (11:20AM – 12:10PM ET)
Agency reviews and scoping are top of mind for agency relations professionals this time of year. Heather Kaster, Director of Marketing Services at Beam Suntory, and Julie Backer, Senior Manager of Strategic Partnerships at Target, will share the approaches they take to enhance and improve the client/agency relationship to obtain the best business results. Areas of focus will be the importance of a well-defined scope process, and best practices for formalized agency reviews.
Speakers:
Julie Backer, Senior Manager, Strategic Partnerships – Target
Heather Kaster, Director, Marketing Services – Beam Suntory
IV. BREAK (12:10 – 12:20PM ET)
V. WHAT LIES BEYOND: SHAPING OUR FUTURE TOGETHER (12:20 – 1:00PM ET)
The advertising industry continues to go through tremendous changes at an accelerated pace, fueled by economic uncertainty, new technologies, innovative concepts, and evolving consumer behaviors and media channels. A year from now, new best practices, new collaborative models, and new ways of realizing value from partnerships will have emerged and change our understanding of what constitutes success in partnerships. Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions will share existing advertising and partnership trends, which ones are likely to stick or vanish, and their implications on client/agency partnerships in 2023 and beyond.
Speaker:
Bruno Gralpois, Co-Founder and Principal – Agency Mania Solutions