Advertising Financial Management Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET) 

II. MEMBER ROUNDTABLE DISCUSSION: RECRUITING MARKETING PROCUREMENT TALENT (11:10 - 11:145a.m. ET) 
To find the next generation of marketing procurement professionals, we must make the profession appealing at the collegiate level. As students consider their career trajectory, marketing procurement must enter the conversation as an opportunistic path for growth. Come prepared to share your challenges and achievements in recruiting marketing procurement talent, your own experiences, and how you’ve fostered a culture of growth opportunities for young procurement professionals.  

Moderator: 
Marni Gordon, Senior Vice President, Partnerships – ANA Educational Foundation  

III. COST OF THE PITCH II (11:45a.m. - 12:20p.m. ET) 
A follow-up to the revelatory findings of The Cost of the Pitch report—that both client and agency incur an average total cost of $1 million for a review—The Cost of the Pitch II explores the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients. The discussion will address the significance of demonstrating trustworthiness and other critical factors to establishing transparent relationships that could mitigate the need for costly reviews. 

Speakers: 
John Bishop, Vice President Business Intelligence – Advertiser Perceptions 
Matthew Kasindorf, Senior Vice President, Business Intelligence and Insight Group – 4A's 
Greg Wright, Senior Vice President, Brand & Media – ANA  

IV. BREAK (12:20 – 12:25p.m. ET) 

V. TRUIST: TRANSFORMATIVE STRATEGIES FOR SUPPLIER DIVERSITY (12:25 – 1:00p.m. ET) 
Truist’s mission is to ensure their suppliers reflect their community and company, which requires a best-in-class supplier diversity framework putting diverse business development and inclusion at the forefront of procurement and business processes. Katie Levesque is leading voice at Truist for diverse supplier inclusion and counts herself among many influential supplier certification organizations to ensure that diverse-owned companies have proper access to the resources that will expand their business with large advertisers. Learn how Katie makes supplier diversity a priority at Truist, and how her approach can be transferrable to other emerging supplier diversity programs. 

Speaker: 
Katie Levesque, Vice President, Supplier Diversity Director – Truist and ANA LGBTQ+ Forum Co-Chair