Privacy Battlefield Continues to Grow

Yesterday ANA, along with the 4A’s, AAF, IAB, and NAI, sent a letter to North Dakota legislators urging them to fix numerous problems with HB 1330, a proposed data privacy bill. HB 1330, if passed, would be the most restrictive privacy law in the United States.

In the letter, ANA and our industry partners urged lawmakers to remove the harmful sweeping and over restrictive opt-in consent requirement which would severely burden small businesses and consumers in North Dakota. The letter also urged members of the North Dakota legislature to remove HB 1330’s private right of action provision which, if passed, would expose companies to massive penalties for mere technical violations.

North Dakota’s HB 1330 is just another piece of the continuously growing privacy puzzle in the United States. In the first month of 2020 we have already seen privacy bills proposed in Washington state, New York, Virginia, Kentucky, Minnesota, Oklahoma, Vermont, North Dakota, and several other states. This continued balkanization threatens to harm both businesses and consumers by creating complex regulation leading to increased compliance costs that are almost certain to be passed on to consumers.