Sherene Hilal
Sherene Hilal is the chief product officer at Bluecore, where she leads product vision, product innovation, product design, and product marketing, as well as partnerships and business and data operations. Prior to joining Bluecore in 2018, Sherene was VP of product marketing at Curalate and led outbound product management at Oracle. You can connect with Sherene on LinkedIn.
Recent content by this author:
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How Retailers Can Make Better Connections with More Shoppers
Leading Edge November 29, 2023The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.
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Effective Marketing Triggers for Retailers
Leading Edge September 1, 2023Retailers know by now that an abandoned shopping cart (AC) is an important trigger to incorporate into a multichannel marketing strategy. It takes a decent amount of effort for someone to visit a retail site, browse and add an item to their cart, yet the average cart abandonment rate is an incredible 70 percent, according to Baymard Institute. A well-timed email can be enough to nudge many of them to buy - with AC email conversion rates in the double digits.
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