Thomas Kolster

Recent content by this author:

Brand Purpose at a Crossroad: Evolve or Self-Implode
Leading Edge July 7, 2022
Purpose. It’s like a misunderstood Halloween — just because you put on that hero’s cape, you are not a hero. For most brands purpose is either viewed as a lifebuoy or as a crusade toward growth.
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Thomas Kolster

Recent content by this author:

Brand Purpose at a Crossroad: Evolve or Self-Implode