Jerusha Harvey

With the right training, your teams will become more productive, improve business results, and become more engaged. If you’re wondering how to best allocate your marketing training budget in 2022 (assuming you are lucky enough to have a dedicated budget for talent development), there are a few different ways to go about determining the right training mix. Depending on your needs and team culture, one or more of the following can help guide your allocation process:

In his ANA workshop about the power of purpose, Jeff Fromm teaches marketers all about how unlocking your brand’s purpose can help elevate your messaging, forge stronger connections with customers, and attract all-star talent. The ANA’s Jerusha Harvey sat down with Fromm to discuss the principles of purpose marketing and the keys to unlocking a brand’s purpose.

Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.