Insight-Based Marketing and Digital Communications Planning (Two-Day Workshop) | School of Marketing | ANA
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Insight-Based Marketing and Digital Communications Planning (Two-Day Workshop)

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days. 

To be added to the waitlist for this session, please send an email to bcoy@ana.net with your name, email and phone number. 

 

Download the full benefits here

 

DAY 1

  • Setting the Stage (15 min)
  • Combining Brand Strategy and Customer Insights (60 min)
  • Segmenting Your Audience Based on Understanding Customers' Need (60 min)
  • Break (15 min)
  • Gathering Insight Data to Understand Where and How Customers Are Engaging With Your Brand (75 min)
  • Lunch (45 min)
  • Defining Channel Allocation Based on Understanding How People Consume Content (90 min)
  • Break (15 min)
  • Contextualizing Content Engagement to Improve Customer Response (90 min)

DAY 2

  • Welcome to Day 2 (15 min)
  • Mapping the Customer Journey Using a Needs-based & Data-based Approach, Part I (90 min)
  • Break (15 min)
  • Mapping the Customer Journey Using a Needs-based & Data-based Approach, Part II (90 min)
  • Lunch (30 min)
  • Integrating the Data into a Coordinated Communications Plan, Par I (90 min)
  • Break (15 min)
  • Integrating the Data into a Coordinated Communications Plan, Part II (90 min)
  • Review and Assess (30 min)
  • Closing (10 min)

Instructors

trainer

Matt Bailey

President, SiteLogic

Matt Bailey:

Since 1998, Matt has taught at over 1,000 companies, conferences and workshops. He is one of the highest rated speakers world-wide for his ability to communicate complex information in a practical, humorous way.

Matt is a first-generation search engine marketer, having started out by building websites to market his commercial real estate business in 1996. With a background in Journalism and Marketing, Matt quickly adapted his education to the internet and applied it to develop successful online marketing strategies.

After having sold his first venture, Matt worked as a software engineer and then built online marketing departments at two agencies. Starting his own training and consulting company in 2006 (SiteLogic), Matt quickly developed an impressive client roster that includes: Google, Hilton International, Eaton, Gerber Life, Experian, Disney/ABC/ESPN, American Greetings, Toys ‘R Us, Johnson & Johnson, DMA, P&G, Hewlett-Packard, Travel Weekly and Los Cabos Tourism.

  • Taught Google employees how to understand and use Google Analytics
  • Consults with Experian on how to present data
  • Developed online marketing training for both Proctor and Gamble and Johnson & Johnson.
  • Presented analytics methodologies to Disney, ABC & ESPN
  • Teaches Online Marketing certification for DMA

They all agree: Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts.

Matt has a passion for education and helping to develop online marketing professionals. He does this through his teaching as Adjunct Faculty at Rutgers University. As part of this passion, he also produces online training video curriculum for Market Motive, The Data-driven Marketing Association and Lynda.com.

He is the author of Internet Marketing: An Hour a Day (2011), and Wired to be Wowed (Fall 2014).