Five Minutes to Marketing Measurement Success (Microlearning)
Learn how to apply a measurement framework to develop comprehensive marketing measurement for campaigns and other initiatives.
Learning Experience
This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.
Who is this Course For?
- Marketers tasked with measuring the effectiveness of campaigns and initiatives
- Marketing leaders responsible for the success of marketing efforts
Learning Objective
- In this course, you will learn how to apply a measurement framework to your marketing activities to better understand the outcomes of your efforts
Find out what you’ll learn from this course in the video below.
Estimated Length of Completion
Approximately 5 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 | ||||
Instructors
Greg Kihlstrom
Principal
The Agile World
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.
Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.
He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.