Search Marketing Knowledge Center

Heineken Silver Creates Gamified Program to Engage Gen Z Consumers

Smarties Awards September 30, 2024

Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.

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How The Met Drew Young Visitors with Verizon and Roblox

In-House Excellence Awards May 20, 2024

To inspire enthusiasm in young people, The Metropolitan Museum of Art partnered with Verizon to create a Roblox avatar collection that brought the metaverse to the museum’s halls.

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Content at the Speed of Conversation

Event Recaps April 18, 2024

UpperRight shared how innovative brands are now leveraging AI generated trending topics and conversations in real-time to quickly deliver creative and content.

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How OREO’s Virtual House Parties Drove Cookie Sales

REGGIE Awards April 17, 2024

OREO created a program leveraging immersive virtual house party experiences to drive trials of its new cookie.

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David Spencer of General Motors Discusses the Metaverse

Pulse February 20, 2024

Ahead of next month's ANA Media Conference, Association of National Advertisers Group Executive Vice President Bill Duggan spoke with one of the event's speakers, General Motors Manager, Emerging Media & Partnerships David Spencer. The following Q&A covers the burgeoning CTV marketplace, the troublesome MFA supply chain, and why GM is keen on the emergence of the metaverse.

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Microsoft Invites its B2B Audience to a Private Island in the Metaverse

B2 Awards September 5, 2023

Microsoft engaged its reseller partners with an invitation to the metaverse.

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Dell Creates a Gamified Educational Platform to Train Its Salespeople

B2 Awards September 5, 2023

Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.

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Pernod Ricard’s Absolut.Land Is a Case Study in Successful Experiential Marketing

Event Recaps August 15, 2023

Absolut discussed its work with Web3 and the unlimited creative experimentation in the metaverse.

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A Legal Update on NFTs, Crypto, the Metaverse and AI in Advertising & Promotions

Webinar Rewinds August 8, 2023

In this webinar, speakers from Venable LLP explored legal developments with regard to new technologies like NFTs, cryptocurrency, and the metaverse with some AI thrown in for good measure.

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Campbell’s Soup Launches an NFT to Feed the Hungry

Smarties Awards July 24, 2023

Campbell’s Soup created and sold an NFT based on a packaging redesign to connect with millennials.

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Hyundai Partnered with Roblox to Engage Future Car Buyers

Smarties Awards July 24, 2023

Hyundai integrated its brand into Roblox, leaving a lasting impression on the future generation of car buyers.

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VR Takes Boggy Creek to Travel Planners Worldwide

Smarties Awards July 24, 2023

The Boggy Creek Airboat Adventures team tapped into Starmark’s virtual reality expertise to re-create the experience that Boggy Creek offers in a semi-scripted experience, sharing the breathtaking beauty of nature, including wetlands and wildlife, in an immersive VR experience.

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Absolut Appeals to Concert-Goers with a Metaverse Activation

REGGIE Awards May 21, 2023

Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.

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A Catalog of Meta Worlds, Precursors to the Metaverse

Money Slides May 16, 2023

The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.

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The Metaverse: A Timeline

Money Slides May 16, 2023

Marriott provides a timeline of the technological progress that currently situates us on the cusp of a functional metaverse.

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Marketing Challenges Create New Opportunities

Trends and Technology May 12, 2023

With a growing onus on marketers to break from the mold, brand managers should consider innovative ways to connect with consumers virtually, as AI-dentity and virtual personas continue to rise. Patricia McDonald, chief strategy officer at Dentsu Creative, says consumers are increasingly creating avatars to portray what is in some cases a more authentic, adventurous version of themselves.

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A Metaverse Glossary

Money Slides May 12, 2023

Marketing consultancy R3 provides definitions of terms related to the metaverse, such a “interoperability,” “token-gating,” and “Bored Ape Yacht Club.”

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Making MarTech Accessible, with Joe Hyrkin of Issuu

Marketing Futures Podcast May 5, 2023

Joe Hyrkin, CEO of Issuu, joined the pod to discuss the importance of workflow considerations when crafting MarTech, and why, in Joe’s eyes, a lot of providers are falling short.

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Monetizing the Metaverse Through Strategic Partnerships

Event Recaps May 3, 2023

R3 shares examples of brands that are leveraging open-world gaming environments and other platforms as an early way of taking advantage of the promise of the metaverse.

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