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Search returned: 40 document(s).
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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Creativity and Human-First Approach to Becoming a Top100 Brand
Event Recaps October 24, 2024Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Session Videos October 24, 2024In this video, Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
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TV Advertising Requires the Right Mix of Linear and Connected TV
Trends and Technology September 25, 2024A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.
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The Next Generation of Retail Media Networks Is Emerging
Trends and Technology August 28, 2024The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?
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The Best Leaders Know How to Be Vulnerable
Podcast Clips August 19, 2024Monica Rowe, CMO at CARE, explained why the current leadership playbook is toxic and how vulnerability can actually drive both personal and professional growth.
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How PwC Bridged the Trust Gap in Business Leadership
B2 Awards June 30, 2024PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
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2024 ANA Business Marketing Practice — Marketing Impact Measurement Study
Research Reports June 29, 2024This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.
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Aspiring Marketing Leaders Need to Have These Qualities
POVs June 17, 2024Champions of Growth host Matthew Schwartz shares what he has learned about leadership development after talking with some of the marketing industry’s foremost experts on the topic.
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How Marketers Become Better Leaders
Champions of Growth Podcast May 1, 2024Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
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Handicapping the ANA’s Marketing Capabilities Framework
Champions of Growth Podcast April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Conference Highlights February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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The Way Top CMOs Are Overcoming Today’s Challenges
Leading Edge February 7, 2024If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.
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A New Framework for Selling Creative Effectiveness
Champions of Growth Podcast January 10, 2024WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
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A Word of Advice on How to Be a Purposeful Leader
Podcast Clips January 9, 2024Dontrese Brown, founder and CEO of BROWNBAYLOR, shared his best advice for how executives can lead their organization’s purpose efforts effectively.
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Bridging the (Expanding) CMO-CEO Divide
Champions of Growth Podcast December 13, 2023Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.
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Marketing to Generation Alpha
Trends and Technology November 10, 2023When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.
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Driving Change at Jaguar Land Rover
Trends and Technology August 11, 2023The idea that brand work is difficult to measure or quantify doesn't hold up, according to Charlotte Blank, U.S. CMO at Jaguar Land Rover North America. She stresses that marketers need to cultivate KPIs for brand health metrics in the upper funnel, which are just as important as the conversion-oriented metrics that drive performance marketing discussions.
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Cutting Through the Fog of Marketing
Champions of Growth Podcast June 28, 2023Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Highlights June 6, 2023B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.
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