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Search returned: 73 document(s).
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How Marketers Tap into the Cultural Zeitgeist
Champions of Growth Podcast August 21, 2024JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
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Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
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Stein IAS Champions the B2B Decade
B2 Awards July 3, 2024Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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Public Relations Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.
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Public Relations Crisis Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals and objectives.
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How to Strengthen the Relationship Between Marketing and PR
Champions of Growth Podcast February 14, 2024M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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Media Relations and PR Audit
Tools January 21, 2024A self-assessment to rate your capabilities across 6 key success drivers.
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Public Relations Solution Study
Tools January 21, 2024Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.
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Public Relations Plan Framework
Tools January 21, 2024Use this public relations framework to define the activities required to successfully create, plan, and execute a public relations plan.
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Public Relations System RFP Template
Tools January 21, 2024Use this tool to help you design an RFP for a Public Relations system.
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Public Relations System Vendor Evaluation
Tools January 21, 2024Use this evaluation to compare Public Relations vendor solutions based on your requirements.
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PR Agency Selection Tool
Tools January 15, 2024Use this to assess, score & compare PR agencies during the selection process.
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Public Relations Agency RFP
Tools January 15, 2024A template to help you design a Request for Proposal (RFP) for PR agency selection.
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Public Relations Metrics Dashboard
Tools January 15, 2024A simple dashboard to define your key metrics and track and report on your results.
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Public Relations Strategy Scorecard
Tools January 15, 2024Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.
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Public Relations Vendors Matrix
Tools January 15, 2024Use this matrix to obtain information about key vendors that provide Public Relations solutions.
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Crisis Communications Plan Template
Tools January 15, 2024Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.
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