Search Marketing Knowledge Center

Public Relations Calendar 2025

Tools September 20, 2024

Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

view

How Marketers Tap into the Cultural Zeitgeist

Champions of Growth Podcast August 21, 2024

JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

view

Going Green to Honor the Arthritis Foundation

B2 Awards July 13, 2024

The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.

view

Stein IAS Champions the B2B Decade

B2 Awards July 3, 2024

Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.

view

The Marketing and PR Nexus: Breaking Down the Silos

POVs April 10, 2024

PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.

view

Public Relations Plan Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.

view

Public Relations Crisis Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

view

How to Strengthen the Relationship Between Marketing and PR

Champions of Growth Podcast February 14, 2024

M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

view

This is How You Leverage PR to Supercharge Marketing

Podcast Clips February 14, 2024

M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

view

Marketing Communications Amid the Rise of Generative AI

Champions of Growth Podcast January 31, 2024

Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

view