Search Marketing Knowledge Center

Understanding the Hispanic, Latin, Latinx People, History, and Culture

AIMM December 19, 2023

The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.

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AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace

AIMM September 12, 2022

The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

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Skillful Brand Marketing: Increasingly Imperative for B2B Success

Google October 27, 2021

The creativity, storytelling, and emotional connections of brand marketing aren’t always associated with the business-to-business (B2B) marketing world. However, the broad consensus among B2B executives is that brand marketing is increasingly critical to B2B organizations.

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B2B Virtual Events, Re-Imagined

Google June 11, 2021

Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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Perceptions of Progress: Generational Views of Equality

SeeHer April 20, 2021

SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.

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Addressing Biases in Multicultural and Inclusive Identity Data

AIMM April 3, 2021

Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.

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The State of Women’s Equality in the U.S.: Differences in Perception by Gender

SeeHer February 27, 2021

SeeHer, in collaboration with dentsu, conducted a study to understand consumers’ attitudes around gender equality.

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The State of Women’s Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women

SeeHer February 27, 2021

SeeHer and dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

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Magna: Podcast Ad Spending Approaching $1 Billion

MediaPost September 6, 2019

A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

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2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer

MediaPost June 27, 2019

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.

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Roku Commands 15% of All Media Streaming Devices

MediaPost June 26, 2019

Roku remains the leading set-top box/software platform for connected TV sets in the U.S. — now hitting 41 million devices, according to Strategy Analytics.

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Nat Geo Creates "Sounds Of Future Ocean" To Draw Attention To Plastics Crisis

MediaPost March 21, 2019

National Geographic published a 4-track album of nature sounds created with plastic material pulled from the ocean to draw attention to the issue of water pollution on World Water Day.

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National Geographic Media: Creating Top Quality Content For Its 100 Million Followers

MediaPost February 27, 2019

National Geographic Media is the first brand to have over 100 million Instagram followers, and the company continues to build on this success through social advertising partnerships and high quality content creation.

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