Future of Programmatic Report, 2021 Edition

Digital Ads with Scalable Precision

The adoption of programmatic technology has been growing steadily within the marketing industry for years now. This is because programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech's current applications and anticipated future impact.

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