Stephanie Rath Shares the Importance of Brand Building for Nonprofits

In a recent interview for ANA's Beyond Profit podcast, Stephanie Rath, brand champion and formerly VP of marketing at YMCA, shares her unique perspective from having worked in both the corporate and nonprofit worlds about the importance of building an organization's brand in addition to advancing the mission.

Rath will share more insights during her keynote session, "Brand Building for Social Impact," at the ANA Virtual Nonprofit Conference, August 5-6, where she will be joined by nonprofit leaders from Covenant House, USAFacts, Children’s Miracle Network Hospitals, 600 & Rising, DAV, the Sierra Club, the Parkinson’s Foundation, the International Fellowship of Christians and Jews, CARE, and the International Fund for Animal Welfare who will share how they are adapting to the “new normal” to attract new donors and strengthen the bonds with existing donors.