Root's Chief Brand Officer Shares How the Company Is Taking On the Auto Insurance Giants

Kelly Ruoff, chief brand officer at Root, offers a sneak peek at the session she will lead at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference. In the session, "Breaking Through in An Industry Where the Competitors Have a 75-Year Head Start," Ruoff will discuss Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change the industry through grassroots tactics. 

Get more insights into integrated experiential, content, and commerce marketing strategies at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.