Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability.

Get top training from the industry’s leading marketers.

On-demand for FREE.

Beginning on November 30, the entire marketing community will have complete, on-demand access to the most popular learning and development materials from the ANA’s four 2023 Global Days of Learning. ANA’s Global Day of Learning reflects our commitment to driving growth for our industry by helping ensure that all marketers have access to the tools and training they need to accelerate their professional development.

ANA's Global Day of Learning is the cornerstone of our strategy to invest in the future of our industry. Over the past year, nearly 20,000 marketing professionals and students from 90 countries have benefited from four full days of learning — from the best and brightest in our industry — for FREE.

BRAND EXPERIENCE AND MEDIA INNOVATION

Ensure that the most vital assets you have to fuel your business – your brand – are ready and able to thrive in 2023 and beyond.

MOLSON COORS ON PENETRATING CULTURE
This session will feature Erin Vitellaro, Molson Coors North America Senior Director of Media, on how Molson Coors delivers on a key pillar of its Marketing Vision by moving at the speed of culture through exclusive partnerships and brand integrations in and around high-profile buzzworthy content from Ozark and Cobra Kai to Yellowstone and College GameDay and more. Erin will touch on the Molson Coors partnership strategy, how identifies the right spaces connect with consumers, and how to measure success. She’ll also speak to how Molson Coors sees culture strategies as highly complementary to performance-based marketing.

Erin Vitellaro
Senior Director, North America Media
Molson Coors Beverage Company

CREATIVITY AT THE INTERSECTION OF TECHNOLOGY & STORYTELLING
Good companies make better connections and experiences when brand storytelling, product design, customer experience, and innovative technology come together.  In this session, learn the trends in content acceleration capabilities of generative AI like ChatGPT AI, Midjourney, Adobe Firefly, that significantly reduce business marketing expense while preserving essential creative craft skills.

Alan Schulman
Co-Founder / Managing Partner / Chief Experience Officer
UpperRight

SOCIALLY CONSCIOUS MEDIA
Where we spend our media dollars matters, and a socially conscious media approach can both shape the media landscape around us and unlock new growth for our brands – but what does it look like to build a new global media function with conscious thinking as its foundation? Beam Suntory is reinventing its market-centric business model to one that is both global and personal by putting its iconic brands at the heart of the business. Driven by a passion for addressing diversity & inclusion, consciousness, and integrity within media, Jerry Daykin believes that the quality of Beam Suntory’s media is as important as the quality of its products. In this session, Jerry will share how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling and ensuring the media that it funds does the same and is honest, decent, and transparent.

Jerry Daykin
Head of Global Media
Beam Suntory

HIGHLIGHTS: ANA 2023 MEDIA AND BRAND MASTERS CONFERENCES
This session will feature key takeaways from the Association of National Advertisers Media and Brand Masters Conferences held earlier this year.  Additionally, the technologies and platforms that underpin the new ecosystem however are outpacing advertisers’ ability to adequately measure and monitor where brands show up.   The Media Conference highlights offers insights on the continued confluence of content, culture, commerce, and corporate responsibility and what the industry is doing to create greater measurability, transparency, accountability, and safety for marketers in this evolving media landscape. The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrated the ANA Growth Agenda's focus on Brand, Creativity, and Media, including the key areas of Brand Management, Brand Purpose, Brands for Humans, and Brand Activation, which focus on building brands, driving innovative experiences, and leveraging media as the brand's centerpiece for growth.

B2B Master Class: How 2 Large B2B Brands are Innovating in Brand Experience

• Opening Remarks:  Sonia David, Vice President, Business Marketing Practice at ANA
• Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing - In a world where B2B marketing is undergoing a transformative shift, Sherwin-Williams Coil Coatings stands out as a shining example of creative bravery. By recognizing the power of emotional connections over rational benefits, Sherwin-Williams and Wunderman Thompson have tapped into the thoughts and feelings of business professionals, treating them as individuals rather than mere job titles. Mike Bourdeau, former president and GM, global general industrial coatings at Sherwin-Williams; Kristine Baumgardner, creative director at Wunderman Thompson share their groundbreaking Sherwin-Williams Color Obsession Series, which has garnered prestigious accolades, including a Silver Lion at the Cannes Festival of Creativity and the first-ever Grand Prix for B2B Creativity. Join this session to witness how connecting with emotions can amplify your business, emphasizing that B2B marketing is truly Brand Marketing, enabling the creation of deeper relationships over time.
• More Opportunities in More Places (National Grid and Mower) – Join National Grid's Janae Jones and Mower's Ashley Montanaro as they share the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program. This case study won Gold in the Media Strategy category of the 2022 B2 awards and created awareness and educated the National Grid commercial customers on the variety of energy efficiency programs available to each segment and relevant to their particular needs.

MASTER TRACK
The Yin and Yang of Client/Agency Partnerships: Creating an Effective Media Ecosystem

Scott Grenz
President & Founder
Genco Pura Media LLC

FORD EQUATION: NEW PRODUCT + DIVERSE AUDIENCES = BUSINESS GROWTH
Ford was looking to attract a new, younger, more diverse customer. They were also looking to differentiate and create a new compact truck pick up segment in North America anchored on affordability and versatility. Enter the Ford Maverick: "The Truck You Didn't Know You Needed." Since its launch last year, Maverick has been a major success story. In a business environment where every marketing dollar needs to count, focusing on the audiences Ford most wanted to attract – women, African Americans, Hispanics and younger millennials – was paramount. The Maverick story epitomizes Ford's ambition to reach those audiences in their digital channels of choice with authentic messages that resonate. Results speak for themselves as 76 percent of Maverick buyers are new to Ford.

Marla Skiko
Global Head of Consumer Connections, Marketing
Ford Motor Company

THE ART OF REBRANDING A LEGACY BRAND: HOW HILTON FOUND SUCCESS WITH “HILTON. FOR THE STAY”
As the world (and travel) re-emerged from the pandemic, Hilton seized the opportunity to launch the biggest rebrand in their 104 years of hospitality, accelerating recovery and setting the foundation for the next century. Hilton’s first-ever brand platform “Hilton. For the Stay,” has broken the mold of traditional hotel advertising by leaning into something more authentic for Hilton, inspiring over 200 million customers to experience and fall in love again with their global portfolio of hotels. Following the one-year anniversary of “Hilton. For the Stay,” join Mark Weinstein, CMO of Hilton, for an inside look at what it takes to rebrand a legacy company, the importance of rallying efforts under a single focus that’s differentiated, credible and ownable, and the lessons learned along the way.

Mark Weinstein
Chief Marketing Officer
Hilton

USING BRAND PURPOSE TO DRIVE RELEVANCY AND GROWTH
As an innovative leader in treats and snacks and the maker of some of the world's most-loved brands, Mars Wrigley is driven by its purpose – to inspire moments of everyday happiness. In this session, Mars Wrigley’s North American CMO Gabrielle Wesley will bring you behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M’S brand, is enabling the company to remain front and center in culturally relevant conversations, with purpose at the forefront, driving growth across the portfolio, and fueling engagement with consumers. Gabrielle will also discuss the role of purpose in preparing the company’s brand portfolio for the future with examples from iconic brands like M&M’S, SKITTLES and DOVE.

Gabrielle Wesley
Chief Marketing Officer
Mars Wrigley North America

BRAND FOOTPRINT 2023, THE GLOBAL RANKING OF THE MOST CHOSEN FMCG BRANDS
In 2023, Kantar produced their most comprehensive Brand Footprint report ever, the global ranking of the consumers’ most chosen FMCG brands. They examine 37,000 brands across 53 markets on five continents to uncover the secrets of brand resilience in this challenging market.

In this session, they will reveal the top brands in the world and the rising stars. You'll learn the following:

• Strategies behind the success of the most chosen FMCG brands in the world
• Emerging brands and their impact on established players
• The rise of private label and the implications for brands
• Consumer behavior towards brands and the drivers of brand resilience
• Case studies of successful brand campaigns and product launches

CREATIVE EFFECTIVENESS

Adopt a frameworks of highly-effective creative marketing practices by exploring the very best work from the worlds top brands.

KEY LESSONS FROM THE 2023 CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Fiorenza Plinio
Global Head of Creative Excellence
Cannes LIONS

COLGATE-PALMOLIVE: LEARNINGS BEHIND A MAGNETIC CREATIVE FORCE

Laurent Cayet
Worldwide Director, Brand Equity & Content
Colgate-Palmolive

Fred Saldanha
Global Chief Creative Officer
VMLY&R

HEART HAUS: HUMAN-CENTERED CREATIVITY AND 2022 BEST IN SHOW ANA IN-HOUSE EXCELLENCE AWARD WINNER

Heart Haus is CVS Health’s in-house Creative Team inspired by the CVS purpose and grounded in what makes them distinct: human-centered creativity. Heart Haus helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life. In 2022, Heart Haus was recognized as the Best in Show winner for the ANA In-House Excellence Awards. In this session, you’ll learn key takeaways from this creative “power house.”

Jay Williams
Executive Creative Director
CVS Health (Heart Haus)

HOW CAMPARI AMERICA CREATES BRAND AWARENESS THROUGH EXPERIENTIAL ENGAGEMENT

Experiential marketing used to be all about driving product trial but in a world of converging ideas, unique experiential activations can do more now than ever before. Campari America leverages several audience (and brand) insights to create consumer engagement that reinforces brand positioning, captures data, builds consumer loyalty, and at times connects with e-commerce to drive purchase - all uniquely built for a difference audience. Experiential activations are not a ""one-size-fits-all"" approach; each experiential program is thoughtfully crafted and customized to fit the needs of the intended audience.

Andrea Sengara
Head of Marketing U.S.
Campari Group

GAMING AND WEB3: BRAND BUILDING IN THE NEW FRONTIER

As technology continues to evolve at a breakneck pace, brands are constantly scrambling for relevancy and share of voice on new channels. But should brands chase every new platform? How do brands stay true to themselves while continuing to evolve? How can you leverage gaming and emerging technology as part of your brand story to increase credibility among key audiences that are less likely to consume traditional content? In this session, you’ll hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.

Beth Woodruff
Senior Director, Brand Strategy, Integrations, Gaming and Innovation
Ally

EOS: EVOLVING WITH CREATIVITY

eos Products CMO Soyoung Kang provides a behind-the-scenes look at how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”

Soyoung Kang
CMO
eos Products

FIVE TOPICAL TRENDS IN CREATIVE EFFECTIVENESS

Kantar has clear evidence that Creativity is essential to delivering strong business returns. However, what constitutes creative success is constantly evolving. The latest developments in technology, media and culture raise new creative challenges for marketers. For example:

• How do you balance capturing attention, emotionally engaging and entertaining an audience with your business requirement to drive sales and build your brand?
• How do you win in a digital world, where your campaign needs to resonate across a huge range of contexts and environments?
• How do you tackle key responsibility issues such as inclusion and sustainability without being accused of tokenism or greenwashing?
• How do you use new generative AI technologies to enhance creativity rather than dumb it down into a robotic nightmare?

This session will address these challenges by sharing key learnings and best practice examples from the latest Kantar Creative Effectiveness Awards. It will also incorporate the very latest insights and examples from the 2023 Cannes Lions festival.

Duncan Southgate
Senior Director, Creative and Media Solutions - Insights Division
Kantar

Vera Sidlova
Global Creative Thought Leadership Director
Kantar

FRITO-LAY: TAKING CREATIVE RISKS IN AN IN-HOUSE AGENCY

Sure, there are cost savings to be had. Yes, it’s easier to coordinate an in-house campaign with the full marketing mix. But developing campaigns in-house is not about playing it safe. It’s about taking big swings. It’s about managing risks internally, so the payoffs are even bigger. It’s about stoking the creative fires within the organization to drive creativity across the brand.

Chris Bellinger
Vice President, Creative and Digital
Frito-Lay

THE BUSINESS CASE FOR MAKING "GOOD" CREATIVE WORK TO DRIVE GROWTH
How to make creativity more effective.
What makes creativity work? Join WARC as they share some of the principles of creative effectiveness, developed from years of research across the world. This session will help you understand why creativity is so powerful, and how to maximize its commercial impact.

David Tiltman
SVP, Content
WARC

COMBINING INSIGHT AND CREATIVITY TO REINSPIRE PURPOSE-DRIVEN MARKETING
In today's ever-evolving marketing landscape, creativity and innovation are crucial for brands to break through and make a lasting impact. Join us as we explore how Crayola identified an untapped market need and leveraged powerful new insights to meaningfully connect with children, parents/caregivers and educators.

Fueled by the belief that creativity is a life skill that allows kids to reach their full potential - this session led by Victoria Lozano, Executive Vice President of Marketing at Crayola, will illuminate how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.

Victoria B. Lozano
Executive Vice President, Marketing
Crayola

SUSTAINABILITY

Understand how top brands around the world are driving, business growth, while building a more sustainable future.

THE POWER OF PURPOSE: STORYTELLING FOR IMPACT
In today’s marketplace, whether you work for a for-profit or nonprofit organization, purpose is power. Consumers expect it. Employees demand it. And the world needs to see it put into action to drive real change. ALSAC, the fundraising and awareness organization for the iconic St. Jude Children’s Research Hospital, has proven that purpose can be a differentiator in your success or failure, depending on how you are able to identify it, articulate it, and deliver it in relevant and authentic ways to your audiences. For St. Jude, storytelling with impact has inspired millions to help children worldwide, including powerful partnerships that drive reach, reputation, recruitment, retention, and revenue that can be invested for real change. Emily Callahan, chief marketing officer at ALSAC, will share best practices for how your brand can harness the power of storytelling to drive real impact and results.

Emily Callahan
Chief Marketing Officer
ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital

MEASURING THE IMPACT OF SUSTAINABILITY ON BRAND LOVE
When consumer brands invest in sustainability, it’s important that consumers get the message. In this skillshare, we’ll see how the latest consumer insights technology now lets major brands see, for the first time, the impact of these messages on brand love and other key marketing outcomes, supporting the business case for these investments, and lifting the game for other brands to do the right thing. Join Swayable CEO James Slezak in this skill share session where you’ll learn:

• How ANA members are tracking consumer perceptions with the ESG Brand Perception Index and what it’s showing
• How brands can measures the persuasive impact of its ads using rapid RCT lift testing
• What systems, processes and roles teams are now creating to take advantage of these new measurement capabilities.

James Slezak
CEO and Co-Founder
Swayable

FIRESIDE CHAT: THE RISE OF THE CHIEF IMPACT OFFICER
Feeling the pressure to pursue impact in their work across the entire stakeholder ecosystem, companies are adding a new role to the C-suite: chief impact officer (CIO). This mission-critical position, with horizontal influence across an organization, is responsible for aligning purpose, mission, vision, and values with cohesion. In this session, get an inside look at the CIO role, learn how it benefits employees, and why it is instrumental to both short- and long-term business success, at a time when consumers expect companies to both act responsibly and make a difference in the world.

Samantha Fennell
Former Founder & Managing Director
Athari Collective

Justina Nixon-Saintil
VP and Chief Impact Officer
IBM

THE 2023 CMO’S GUIDE: A COMPENDIUM OF CASES FROM BRANDS DRIVING BUSINESS GROWTH THROUGH SUSTAINABILITY AND INCLUSIVE INNOVATION
Marketers play a critical role in the sustainable transformation of business. With a deep understanding of consumer insights and the ability to tell authentic and human stories, CMOs and marketing leaders provide a unique perspective in the C-suite to drive collaborative innovation for the good of the planet, consumers and the bottom line. In this session, you’ll learn some rich insights from case examples within the compendium to help all CMOs accelerate their progress and drive more growth.

Liz Kneebone
Vice President, Sustainability Collective
ANA

B2B MASTER CLASS: DRIVING BREAKTHROUGH ESG RESULTS THROUGH BOLD ACTIONS
ESG presents a unique opportunity to enhance brand strength and build customer trust but – without bold commitments grounded in substantive action – it can open the door for reputational risk and accusations of greenwashing. Courageous marketers have a unique opportunity to guide the development of ESG programs that build sustainable brands and a more sustainable world. Attendees will learn how global insurer AXIS took bold steps to build an industry-recognized ESG program while navigating a series of challenges and “moments of truth” that required brave decision-making. Attendees of the session will learn tips and best practices to:

• Build an ESG program from the ground up
• Lobby internal support to drive bold actions
• Identify distinctive elements to create breakthrough ESG programming
• Maximize limited resources and staff bandwidth

Joe Cohen
Chief Marketing & Communications Officer
AXIS

CONSUMERS & THE FUTURE OF SUSTAINABLE SHOPPING
Mainstream Green is about driving sustainable choices by all consumers, not just those who are moved by sustainable claims. Because while 96%1 of consumers try to live sustainably at least some of the time, less than 10%2 consistently act and purchase on sustainability just to “save the planet” This session will uncover valuable insights on purchasing behavior and insights from leading experts.

Lauren Taylor
Global Leader for Customer-Centric Sustainability & Innovation
BCG

Brad Jakeman
Senior Advisor at BCG, Co-founder and Managing Partner of Rethink Food
Rethink Food

Jose "Pepe" Gorbea
Global Head of Brands, Agencies and Sustainability Innovation
HP, Inc.

B2B MASTER CLASS: INNOVATION'S ROLE IN SUSTAINABILITY
De-carbonizing the global economy remains one of humanity’s greatest challenges. The rapidly changing environmental context urges the business community to innovate and operationalize with this larger purpose in mind. As a global company, Lenovo recognizes its fundamental responsibility to preserve the ecosystem on which our future depends. Gerald Youngblood, Chief Marketing Officer, Lenovo North America, will speak to Lenovo’s sustainability journey, highlighting areas of progress for the business, as it eyes its net-zero emissions goal for 2050. Mr. Youngblood will offer his perspective on the role of innovation in sustainability, the importance of private enterprise leadership, and insights that organizations can consider for their own sustainability ambitions. Mr. Youngblood will also point to how these efforts extend across the business—from its global supply chain to the design and packaging of its products—and the continued importance Lenovo places on using its scale for good.

Gerald Youngblood
Chief Marketing Officer
Lenovo North America

SUSTAINABILITY IN CREATIVE PRODUCTION: STEPS YOU SHOULD TAKE TODAY
In a world increasingly experiencing the impacts of climate change, it has never been more important to understand actionable steps you can take now for sustainability in creative production. This dynamic session offers practical insights and tips for adopting eco-friendly measures within your production processes. From reducing carbon footprints to minimizing waste and conserving resources, to developing an approach to production that better serves the planet, participants will be armed with a comprehensive roadmap of sustainable practices and guidelines that can be implemented immediately.

Jillian Gibbs
CEO
Advertising Production Resources

HP & SUSTAINABLE CO-CREATION
HP Inc is a $60+ billion enterprise engine created to enable human progress through innovation. Digital Printing represents close to 30% of its annual revenue, and digital printing as an industry represents about 10% of the total print industry, and is outpacing analog print because of its speed to market and sustainability benefits. This session will showcase how HP accelerated technology adoption and serve the diverse needs of the creative and printing communities.

Jose "Pepe" Gorbea
Global Head of Brands, Agencies, and Sustainability Innovation
HP, Inc.

UNLOCKING BUSINESS VALUE FROM YOUR ENTERPRISE PURPOSE
Activating your purpose is no simple matter and it only gets more complicated when you're an enterprise with a wide portfolio of brands. Yet done well, it can become a force multiplier for both your business growth and positive impact. In this session discover how VF Corp., a global footwear and apparel leader, and We First, its strategic consulting partner, launched its enterprise purpose across its brand portfolio including Timberland, Vans, The North Face, and more. You'll hear key strategies and tactics to leverage, as well as critical greenwashing pitfalls to avoid. Join Simon Mainwaring, CEO of We First and New York Times bestselling author, for this actionable learning session where you'll hear:

• How to align and activate purpose across your enterprise and portfolio brands
• How to create a red thread through brand activations that build enterprise reputation and competitive advantage
• How to activate and communicate purpose in ways that engage all stakeholders to build brand loyalty and sales

Simon Mainwaring
Founder/CEO
We First, Inc.

A BRAND GUIDE TO DRIVING SUSTAINABLE BEHAVIOR CHANGE
By creating a culture of sustainable living, brands can help to make sustainable products and services the norm in the marketplace. To make that happen, though, brands need to meet people where they are first and understand their values, motivations, habits and preferences. Behavior change can be a difficult process, and there are various models and frameworks to help people understand and overcome obstacles. That resulted in the creation of the SB Nine Sustainable Behaviors™ written to be as consumer-friendly, approachable and accessible as possible, applicable to any brand, in any industry along with any consumer, in any segment.

Samuel Monnie
VP Marketing & Thought Leadership
Sustainable Brands

DIVISION IS SUBTRACTION: CONVENING A TIPPING POINT OF CHANGE

You know Land O’Lakes is an iconic butter brand, what you probably don’t know is that we’re a $19 billion farmer- and ag retailer-owned cooperative. As an agribusiness and food company, we have visibility to the entire food value chain and touch 50% of U.S. harvested acres. We are rooted in rural communities across the country. The health and vibrancy of rural communities where we live, work, and operate is vital to our shared success. However, in a culture obsessed with division, rural America is too often seen as a losing half. When we treat urban and rural as rivals, everyone loses. We lose sight of the shared destiny between rural and urban America. When we reframe our perspective, we see that we’re all part of promising solutions that put us at the heart of creating a better world. Hear Heather Malenshek, SVP & CMO at Land O’Lakes, share how healthy rural communities promote sustainable growth and enable positive societal impact.

Heather Malenshek
SVP, Chief Marketing Officer
Land O' Lakes, Inc.

DIVERSITY, EQUITY, INCLUSION, AND BELONGING

Prioritize DEIB as a business driver. Learn about the latest and most innovative strategies to drive growth for your brand.

PATHWAYS TO SENIOR POSITIONS AND THE C-SUITE LEVEL
Diversity on boards and C-suite senior leadership positions has not reached the levels of the multicultural growth in the U.S. population. In the 2022 ANA Diversity Report, senior positions in the industry are only 5.4 percent AA/Black and 8.3 percent Hispanic/Latinx, compared to 72.6 percent White Non-Hispanic leaders. The pathway to the top is often not clearly defined or a linear journey, with a lack of equal opportunity for BIPOC people. For those who aspire to enter or move up in this industry, what are the various skills and attributes needed? Join this inspiring diverse panel of executive leaders in the industry who will share their personal journeys and strategies to continue to move up and encourage the development of BIPOC leaders across the industry.

Moderator: Renetta McCann
Chief Inclusion Experience Officer
Publicis Groupe

Karla Davis
Vice President, Integrated Marketing and Media
Ulta Beauty

Jason Rosario
Diversity, Equity, and Inclusion Officer
BBDO Worldwide, Inc.

Elizabeth Caraballo
Senior Vice President, Diverse Talent Strategy
Synchrony

INDUSTRY CHANGE-AGENTS LEAD THE WAY IN BOLD, INCLUSIVE MARKETING
One of the key tenets of profound learning was best captured by Albert Einstein: “Education is not the learning of facts, but the training of the mind to think.” Join us as we hear from industry change agents from brand, media and entertainment, technology, and the agency world on where we are in delivering bold and truly inclusive marketing that delivers on both Growth and Good.

Raquelle Zuzarte
Founder and Chief Marketing Officer
Equity Project for All

Tariq Hassan
Chief Marketing and CX Officer
McDonald’s

Debbie King
SVP, Sales Strategy, Content for Change
Paramount

Tomas Gonsorcik
Chief Strategy Officer
DDB North America

ACCELERATING DIVERSE TALENT INTO OUR INDUSTRY: BUILDING OUR NEXT GENERATION PIPELINE
According to an annual ANA diversity benchmarking study representing 81 companies and close to 20,000 marketers in the United States, entry-level gender representation is at 67.8 percent and racial diversity representation is at 34.2 percent. These numbers reflect the efforts that both long-standing and newer programs are making to welcome more diverse talent into the industry such as the 4A's Multicultural Advertising Internship Program (MAIP), the nonprofit BIPOC talent accelerator Hue, and Verizon's Adfellows program. This panel will shine a light on each program and what they are doing individually and collectively to drive talent change in the industry.

Elliot Lum
Executive Vice President, Growth and Community
ANA

Fahad Khawaja
Founder and Chief Executive Officer
Hue

Lily Vega
Program Director, Adfellows
Verizon

Tangie Murray
Senior Vice President
4A's Foundation

FRAMEWORK FOR BLACK REPRESENTATION IN MARKETING
Advertising has the power to help shape society, and therefore it is crucial to drive representation on and off camera. BRiM began in the U.K. and is a cross-industry effort to create long-lasting change by moving all marketers from good intentions to meaningful actions, giving them the tools and scalable initiatives to do so. The BRiM Framework is a set of principles, commitments and tools that cover the whole marketing journey - from representation in the creative output itself, to the ecosystem of partners who create the marketing assets, as well as the core team at the heart of strategic campaign decisions. Join this deep dive into the framework to learn how to minimize bias in representation, targeting and teams.

Natalie Trye
Global Lead, BRiM
Meta

BEST PRACTICES IN DISABILITY INCLUSION
Over one billion people — approximately 15 percent of the total world population — live with some form of disability. Hear from the brands and companies that have led the charge in establishing an unwavering, authentic commitment to the inclusion of people with disabilities both internally and externally. Join us as they share examples of activations and innovations, lessons learned, and what it takes to establish a truly inclusive culture.

Moderator: Denise McDevitt
Vice President, Awards
ANA

Cheryl Guerin
EVP, Global Brand Strategy and Innovation
Mastercard

Ezinne Okoro
Global Chief Inclusion, Equity and Diversity Officer
Wunderman Thompson

Desi Okeke
Director, Degree Deodorant
Unilever

SUPPLIER DIVERSITY IN ADVERTISING AND MARKETING
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ+-owned, disability-owned, and small businesses as suppliers. According to new ANA research, there has been a notable uptick in investment from the ad/marketing industry toward diverse suppliers in 2022, and that investment is expected to increase again in 2023. Benefits of investing with diverse suppliers include access to new/diverse thinking, having a supplier base that mirrors customers, and addressing systemic investment inequalities in the media and creative supply chain. This session will discuss challenges and opportunities for the ad/marketing industry investing with diverse suppliers.

Bill Duggan
Group Executive Vice President
ANA

Simona Rabsatt Butler
Senior Director Global Sourcing – Media, Events Sponsorship
Visa

HOW B2B MARKETERS CAN LEAD THE DEIB TRANSFORMATION JOURNEY
B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility and reorganization, and challenging the status quo. Is this the moment for B2B marketers to get more fully immersed in DEIB to transform how their organizations work again to make the world a better place? In this session, we talk to women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned.

Sonia David
Vice President, Business Marketing
ANA

Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Chair of Diversity, Equity & Inclusion Council USA, Siemens Healthineers

Toni Clayton-Hine
Chief Marketing Officer
EY

April Crichlow
Chief Marketing Officer
Centrical

ANA SeeHer Global Perceptions of Progress in Gender Equality
In 2021, SeeHer and dentsu collaborated on a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality. In 2023, SeeHer and denstu have refreshed the study AND expanded the scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation, as well as a deep dive into attitudes of consumers segments of interest; persons with disabilities, Black, Hispanic, AAPI, and LGBTQIA+ consumers. Learn the nuanced barriers and opportunities by country and consumer, as well as a global approach for advancing the stature of women through media and advertising.

Key takeaways include:

• How perceptions of progress for gender equality have evolved over time among key consumer segments
• How to differentiate consumer needs and expectations for gender equality by country for regional/market specific approaches to gender equality in media and advertising
• How to align similarities across countries for a scaled approach to gender equality in media and advertising
• How to meet the gender equality expectations of segments of interests (persons with disabilities, Black, Hispanic AAPI and LGBTQIA+)

Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer
ANA

Megan Keane
VP, Integrated Strategy
dentsu