Thank you to everyone who attended the 2021 ANA Digital & Social Media Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2022 ANA Digital & Social Media Conference next July 18-20!

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

• Jason Horowitz, SVP U.S. Marketing, Global Head of Media & Digital, Mattel
• Michael Kelly, Director, Social Media and Influencer Programs, Poly
• Kacey Moore, Executive Director, Neuroscience U.S. Marketing, Amgen
• And more.

2020 brought unprecedented challenges and changes to the digital space as everyone moved to virtual... everything.

At the 12th annual ANA Digital & Social Media Conference, presented by Meredith, leaders from top brands covered how the pandemic and social justice issues of 2020 changed what consumers expect from corporations and products. Featured content covered channel optimization, influencer marketing, digital transformation, measurement, and developing inclusive and responsive creative.

Relive the conversation at #ANAdigital

The Digital & Social Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations. We drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making about such topics as social media, content marketing, and native advertising. The committee provides a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

In 2020, the ANA conducted a large survey of marketers on influencer marketing and asked the question, "What are the top challenges you experience with influencer marketing?" The number one response by far was measurement. This report covers the detailed findings and how the ANA is addressing the measurement barrier to growth.

The ANA has an Influencer Marketing Playbook for members, which offers 15 downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

The ANA has created a comprehensive Influencer Marketing Guide that includes brand case studies from Olay and AT&T; influencer marketing stats and definitions; expert perspectives on issues including influencer fraud, disclosure, and selection; in-depth interviews with specialists; metrics for influencer compensation; standard engagement rates; and guidelines for campaign measurement and FTC compliance/disclosure.