Promotion Marketing

The core of promotion marketing is still sampling, couponing, premiums, sweepstakes and more but the focus now is on integrating these promotions into the overall marketing plan that includes deepening customer engagement with events, sponsorships, social media and experiences.

Beyond driving trial through traditional methods, promotions can be held in physical environments at events such as concerts, festivals, sporting events, cultural/tribal events and in the field, such as in grocery or department stores. Interactions in the field allow immediate purchases. The growth and integration of social media into consumer marketing plans has made recursive marketing an essential component of promotion marketing as brands give their customers the power to promote their products, diving advocacy and authenticity.