Experiential Marketing

Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.

Today, experiential marketing includes events and more individual experiences, such as a demonstration of product's performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand.

Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

Find out more about Experiential Marketing

2023 Brand Activation & Creativity Conference	Sponsorship & Experiential Committee	Playbook/Toolkit
Resources	REGGIE Cases	Research and Thought Leadership
	Training

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