Commerce Marketing
The days of consumers following a straight path to their purchases are long gone. Even the circuitous “customer journey” is constantly being challenged by innovative new technology, consumer behavior and channel dilution. Whether you’re a packaged goods or a software-as-a service company, a considered purchase or an impulse buy, companies must continue to be innovative in the way they generate commerce, or they risk being outflanked by their competitors.
Within the area of Commerce Marketing, the ANA will help to immerse you into the world of the latest innovations in Commerce that lead to brand growth, from industry leaders in URL to IRL, Direct to Consumer (DTC), Click and Collect/Buy Online Pick Up in Store (BOPIS), experiential flagships, social commerce and more. Commerce marketing focuses on all areas of the collaborative planning and solutions between the product/service and the sales channel (i.e. retail, e-commerce, m-commerce, direct-to-consumer) regardless of whether your business is shoes, banking, gasoline, mattresses, fitness-as-a-service or staplers.
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