Leadership Strategies from the Best Minds in Marketing and Academia

Leadership today requires marketers and brands to look around every corner, to foresee the unforeseeable and constantly adapt go-to-market strategies, marketing capabilities and talent development.

The Future of Marketing Leadership Conference, February 28 – 29 in New York, was a collaboration between the ANA Educational Foundation, the ANA Global CMO Growth Council, and NYU and was curated around the Growth Council’s four leadership priorities: Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand and Creativity. This one and a half day conference brought together industry and academia to chart a ‘curricula for modern marketing,’ offering inspiration, practical education, and the opportunity to explore the talent competencies essential to future success.

Attendees joined ANA Growth Council leaders Elizabeth Rutledge (American Express), Raja Rajamannar (Mastercard), Esi Eggleston Bracey (Unilever), and CMOs, marketing leaders, and NYU professors to share best practices and real-world examples of how they’ve been meeting the leadership challenges of today and building the marketing leaders of tomorrow.

The 2024 Future of Marketing Leadership Conference In Two Minutes

Relive the best of this year's conference with this brief overview.

Highlighted speakers include:

Gregory Boosin, Executive Vice President, Global B2B & Product Marketing, Mastercard
Lisa Coleman, SVP, Global Inclusion, Diversity, and Strategic Innovation, NYU
Todd Kaplan, Chief Marketing Officer, Pepsi
Arianna Orpello, Chief Brand Officer, Goldman Sachs
Elizabeth Rutledge, Chief Marketing Officer, American Express

Conference Speakers

Lisa Becket

Executive Vice President, Global Marketing

Disney Parks Experiences and Products

Gregory Boosin

Executive Vice President, Global B2B & Product Marketing

Mastercard

Esi Eggleston Bracey

Chief Growth and Marketing Officer

Unilever United States, Inc.

Faith Brandon

Global Director of Marketing Training & Talent Development

Ecolab

Lisa Coleman

SVP, Global Inclusion, Diversity, and Strategic Innovation

NYU

Nicole Durette

Senior Vice President A+E Ad Sales

A+E Networks

Jerusha Harvey

SVP Marketing Capabilities & Curriculum Design

ANA

Sheila Holman

Vice President, Marketing

United States Postal Service

Mike Jacobs

VP, Growth

Etsy

Todd Kaplan

Chief Marketing Officer

Pepsi

Bob Liodice

Chief Executive Officer

ANA

Gord McLean

President & CEO

ANA Educational Foundation

Jose Mendoza

Academic Director & Clinical Associate Professor, Integrated Marketing

NYU

Arianna Orpello

Chief Brand Officer

Goldman Sachs

Brent Poer

President, Global Client Lead

Publicis Imagine

Nick Primola

Group Executive Vice President, Global CMO Growth Council

ANA

Elizabeth Rutledge

Chief Marketing Officer

American Express

Erin Spira

Global Director, Marketing Transformation PMO

HP

Rafael Sulit

Vice President of Marketing

Anterix

Sadie Thoma

Director, Americas Ads Marketing

Google

Jared Watson

Assistant Professor of Marketing

NYU Stern School of Business

Geraldine White

Chief Diversity Officer

Publicis Groupe US

The ANA Educational Foundation

Educating and inspiring the next generation of marketing talent.

Founded in 1983, the AEF is the bridge that connects the advertising, marketing and academic communities. Together they educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society. In 2015, the AEF joined ANA as its educational foundation.

Partnership Programs

To help professors, practitioners, and students learn, collaborate, and innovate together, AEF brings professionals to classrooms as guest speakers, partners academics with agencies and marketing organizations, and honors inspiring marketing and advertising trailblazers, as well as outstanding students.

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Academic Resources

Educational content is the cornerstone of AEF’s mission and is key to enriching the understanding of advertising and marketing in society, culture, and the economy. Its academic publications and projects include Advertising & Society Quarterly (ASQ), ADText, and Race & Ethnicity in Advertising — America in the 20th Century.

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Building Talent

Brands are struggling to entice recent college graduates to seek careers in marketing and advertising, due partially to a lack of communication between marketers, professors, and students. AEF seeks to not only identify the causes of the talent problem but to offer proactive solutions.

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For more about AEF and how to get involved, visit AEF.com.

The Global CMO Growth Council

The only global leadership body to drive the marketing agenda.

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs envision what their brands, businesses, and society will need to grow in the months and years ahead.