2020 ANA Media & Measurement Conference Presented by A+E Networks

Thank You

Thank you to everyone who attended the 2020 ANA Media & Measurement Virtual Conference!

Videos and Presentations

All available conference videos and presentations can be accessed through the Agenda.

Save the Date

Mark your calendars for the next ANA Media Conference, June 16-18, 2021, and ANA Data and Measurement Conference, December 8-10, 2021!

The 2020 Media & Measurement Conference in Two Minutes

In this overview of the 2020 Media & Measurement Conference, speakers discuss the opportunities and challenges the hyper-fragmented media landscape has presented marketers.

Highlighted speakers include:

Marc Pritchard, Chief Brand Officer, The Procter & Gamble Company
David Kenny, CEO and Chief Diversity Officer, Nielsen
Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America
Lina Shields, Chief Media Officer, Eli Lilly
And more.

ANA brought together the top priorities of media and measurement into a single industry event – the ANA Media & Measurement Virtual Conference.

The media landscape continues to be hyper-fragmented and has never been more complicated. At the same time, measurement has undergone a renaissance with a marketer-led agenda enabling a new, transparent, and objective measurement system.

At the ANA Media & Measurement Virtual Conference, speakers discussed the opportunities and challenges these pose for marketers, with topics including cross-media measurement, the evolving video landscape, multi-touch attribution, in-house media, emerging media technologies like AI, and much more.

Relive the conversation at #ANAmediameasure

Host:
Bill Duggan
Group EVP
ANA

Host:
Bill Tucker
Group EVP
ANA

Artie Bulgrin
Consultant/Cross-Media Measurement Lead
ANA

Corinne Casagrande
SVP, Strategy
Broadbeam Media

Kanishka Das
Global eBusiness Analytics and Insights Leader
The Procter & Gamble Co.

Monica Dreger
VP, Head of Global Consumer Insights
Mattel, Inc.

Tess Erickson
Senior Research Analyst
Broadbeam Media

Christine Grammier
Head of Buy Side TV
LiveRamp

Ben Jankowski
SVP, Global Media
Mastercard
Co-Chair
ANA Media Leadership Committee

David Kenny
CEO and Chief Diversity Officer
Nielsen

Bob Liodice
CEO
ANA

Melinda McLaughlin
CMO
Extreme Reach

Roseann Montenes
VP, Precision and Performance
A+E Networks

David Morgan
CEO
Simulmedia

John Nardone
CEO
Flashtalking

Ted Prince
President, Analytics Solutions
Neustar

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Co.
Chair
ANA Board of Directors

Geoff Ramsey
Co-Founder and Chief Evangelist
eMarketer

Lina Shields
Chief Media Officer
Eli Lilly

Brad Smallwood
VP of Marketing Science
Facebook

Stan Sthanunathan
EVP, Consumer and Market Insights
Unilever

Radha Subramanyam
President and Chief Research and Analytics Officer
CBS

Kristin Sullivan-Stoesser
VP, Advertiser Solutions and Sales
Comscore

Marc Vermut
VP, Marketing Solutions
Neustar

Debbie Weinstein
VP, YouTube and Video Global Solutions
Google

Allyson Witherspoon
VP, Marketing Communications and Media
Nissan North America

The TV Upfront: For Media Practitioners

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants to discuss the television upfront. The primary purposes of the Media Advisory Board are to act as change agents and to identify topics and issues that advance industry opportunities and address industry challenges. This white paper shares thinking on how to reform the television upfront marketplace.

Data Sources for Media: Buyer's Guide

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data from many different sources. This often makes it difficult for advertisers to understand exactly what they're buying, leaving advertisers at a disadvantage and at risk of purchasing data that's unsuitable for their purpose. This white paper recommends five criteria to focus on when evaluating data.