Talent Forward Alliance

We have partnered with the ANA Data Analytics Center where we have embedded the marketing capabilities and talent development content into a larger conversation about analytics talent and analytics processes. Enclosed is a link to the full day agenda and all of the presentations being shared including the ones down below: https://www.ana.net/membersconference/show/id/MOC-JUN19E4

BUILDING TRUE MARKETING CAPABILITIES FOR GROWTH (11-11:40am)

The digital economy has forced marketers to reskill their organizations to take advantage of new opportunities in marketing analytics to reach consumers. To manage through this transformation, Anheuser-Busch InBev has built a marketing capability framework that identifies core skills, learning opportunities, and performance expectations and KPIs for its marketing organization. Hear how Anheuser-Busch InBev has driven this capabilities mindset throughout the organization and how they measure and track marketing performance against key metrics.

Speaker: Vanessa Ivette Rosado, Global Director, Marketing Capabilities, Anheuser-Busch InBev

FOSTERING BUSINESS, MARKETING AND HR PARTNERSHIPS FOR CAPABILITIES SUCCESS (11:40-12:20pm)

Campbell Soup has built a marketing capabilities framework that identifies core skills in marketing measurement, growth and learning opportunities, along with and performance expectations that impact critical KPIs for its marketing organization. This presentation will showcase how Campbell’s is effectively driving a capabilities mindset throughout the organization and illustrate the ever important "How", around the leadership behaviors marketers should embed into their everyday ways of working.  This session will provide a deep dive into key learnings, successes and failures relating to fostering effective internal partnerships at growth organizations.

Speaker: Samuel Monnie, Director of Marketing Capabilities & Digital Transformation, Campbell Soup