Talent Forward Alliance
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DIGITAL TRANSFORMATION IN THE AI AGE: LEARNING TO BECOME AN AGILE MARKETER THROUGH STARTUP PRINCIPLES (11:30AM-12:30PM)
The convergence of marketing and technology has created new ways for organizations to connect with consumers. Learn how Cornell Tech is cultivating an environment of entrepreneurship by teaching its students startup principles that help them become more agile marketers for today and for the future. Furthermore, we will also discuss the common obstacles of digital transformation and provide solutions to achieve the goal of becoming an agile marketing organization.
Speaker: Clarence Lee, Assistant Professor, Johnson Graduate School of Management, Cornell University
FROM THE CLASSROOM TO THE BOARDROOM: ACTIVATING THE DIGITAL NATIVES (1-2PM)
Digital experiences has become such a crucial marketing canvas for students to learn and for companies to leverage to connect with consumers.
Learn how Javier Farfan is creating digital experiences to engage its finance consumers and how he leveraged creating digital experience in entertainment, packaged goods, and tech to get him into the world of Financial Services. He will also be discussing how his experiences with the younger generation – through his adjunct teaching at Seton Hall and his mentorship of your professionals – helps him push the boundaries of what he does in his role.
Speaker: Javier Farfan, Digital Experiences, Financial Wellness Marketing, Prudential Customer Office
WORKSHOP THEME: BRIDGING THE DISCONNECT BETWEEN INDUSTRY AND ACADEMIA (2-4PM)
We will have several breakout sessions including where we attempt to bridge the disconnect between industry and academia:
- Building a Talent Summit with the Professor Community
- Developing an Initial Construct of a Marketing Certification Program for Students