Influencer Marketing

This event is in-person only and no virtual option is available.

I. Breakfast & Registration (9:30-10am) 

II. Announcements & Introductions (10-10:15am)

III. How Cetaphil is Partnering With Diverse Influencers to Creatively Reach Consumers (10:15-10:55am)
The Cetaphil Influencer execution with agencies was to capture and tap into cultural moments and trends, amplify our brand story and products through collaboration with healthcare professionals (HCPs) and curated influencers. As influencers play a more critical role in sharing our message and expanding our reach, how can we enhance our partnerships more effectively and efficiently without incurring high costs and cultivate another ecosystem?

Speaker:
Rachel Lambo, Lead, Influencer Marketing, Galderma

IV. How Uber Leverages Creator Content For Paid Media Campaigns (10:55-11:35am)
In this session, discover how to unlock the full potential of creator marketing across organic and paid strategies and how to leverage nano-creators for effective social SEO tactics that boost brand visibility and engagement. You’ll also gain insights on how Uber leverages creator content for paid media campaigns that authentically capture a brand's essence and reach its target audience.

Speakers: 
Kaitlyn Mendoza, Social Media Lead, Uber
Diana Perlov, Senior Director of Client Success, Open Influence
 

V. Why Match Group + Influencers = A Perfect Match (11:35am-12:15pm)
Match Group leads the largest portfolio of global dating services from Tinder and Match.com to OkCupid and Hinge. In this session, learn how their social media strategy varies across their portfolio of brands, particularly how they leverage Latinx influencers and audience targeting on social media to engage Latinx customers and new users. You’ll also hear how they maintain cultural relevance across social platforms and examples of their diverse, inclusive and equitable marketing with influencers.

Speakers:
Amy Canaday, Senior Director, Marketing and PR, Match Group
Julia Estacolchic, Senior Director, Brand Marketing & Head of Brand for Chispa, Match Group 

VI. Lunch (12:15pm-1:30pm)