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CoppaFeel! Shares the Brand Activation Strategies that Increase Breast Cancer Awareness
Promotion Video February 21, 2020Kristin Hallenga, founder of CoppaFeel! the first breast cancer charity in the U.K. to solely create awareness among young people, discusses the out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness, the most commonly diagnosed cancer in women under 39. Hear more insight into how this challenger brand is raising awareness and saving lives at the 2020 ANA Brand Activation Marketing Conference, April 22–24, in San Diego, Calif.
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Conference Co-chair, Daniel Karp, Discusses Why Nonprofit and Fundraising Executives Should Attend DC Nonprofit
Promotion Video February 6, 2020Conference Co-chair, Daniel Karp, discusses why anyone from beginner level to senior management in the nonprofit, fundraising, and marketing industries should attend the DC Nonprofit Conference, February 19-21, in Washington D.C.
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Conference Co-chair, Daniel Karp, Highlights Can't-Miss Sessions at DC Nonprofit
Promotion Video February 6, 2020Conference Co-chair, Daniel Karp, highlights three sessions and why they shouldn't be missed at the DC Nonprofit Conference, February 19-21, in Washington D.C. The first is the 2020 Mark of Distinction session led by well-respected industry veterans, Tom Gaffny, principal at Tom Gaffny Consulting and Angel Aloma, executive director at Food For The Poor, where you'll hear the most distinctive ideas that made their mark at this year’s conference helping you start hyper-charging your fundraising results immediately. Dan also shares his thoughts on the two keynote speakers, Gerald Johnson, chief diversity and inclusion officer and SVP of marketing at the American Heart Association and Nancy Frates, CEO at Team Frate Train and the mother behind the ALS Ice Bucket Challenge.
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Conference Co-chair, Daniel Karp, Discusses Why You Should Attend DC Nonprofit
Promotion Video January 28, 2020Conference Co-chair, Daniel Karp, shares what attendees will take away from attending the DC Nonprofit Conference, February 19-21, in Washington D.C. and the "Transformational Program Change During an Election Year" panel that he will be a part of, along with nonprofit executives from the ASPCA, Integral, and Defenders of Wildlife. They will share how they overcame their challenges to make a transformational program shift and how a Presidential Election cycle could help (or hurt) your organization's growth. This panel will also share the answers that they’ve heard from their own Board and CEOs that required shifts within their programs, enabling attendees to prepare to answer something similar.
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#ANAMasters Daily Insights — Friday
Promotion Video October 4, 2019Attendees of 2019 ANA Masters of Marketing Week discussed how their brands are approaching mobile-social video.
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Photos from the 2019 ANA Masters of Marketing Conference: Day Three
Promotion Video October 4, 2019Get conference highlights in this photo montage from day three of the 2019 ANA Masters of Marketing Week.
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#ANAMasters Daily Insights — Thursday
Promotion Video October 3, 2019Attendees of 2019 ANA Masters of Marketing Week discussed ways their brands connect with consumers.
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Photos from the 2019 ANA Masters of Marketing Conference: Day Two
Promotion Video October 3, 2019Get conference highlights in this photo montage from day two of the 2019 ANA Masters of Marketing Week.
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#ANAMasters Daily Insights — Wednesday
Promotion Video October 2, 2019Attendees of 2019 ANA Masters of Marketing Week discussed various elements of launching a campaign.
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Photos from the 2019 ANA Masters of Marketing Conference: Day One
Promotion Video October 2, 2019Get conference highlights in this photo montage from day one of the 2019 ANA Masters of Marketing Week.
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Destination Pride: ECHO Gold Award Winner
Promotion Video June 13, 2019PFLAG Canada and FCB/Six created DestinationPride.org, a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world's LGBTQ+ laws, rights, and social sentiment. Watch this interview Ian Mackenzie, Executive Creative Director at FCB/Six for the inside scoop on how they used data to drive results for PFLAG Canada – and win an International ECHO Award.
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Avocados From Mexico Shares how it Rewrote its Marketing Playbook
Promotion Video March 1, 2019Alvaro Luque, president and CEO at Avocados From Mexico offers a sneak peek of his session, "Reinventing the Marketing Playbook," where he will share how they completely changed the produce industry’s marketing playbook to build a powerful brand in a brandless category. Learn more about their journey to the top at this year's Brand Activation Conference.
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Bill Tucker, EVP at ANA Shares Why You Should Attend the ANA Masters of B2B Conference
Promotion Video March 1, 2019Bill Tucker, EVP at ANA, recently sat down with Tom Stein, chairman and chief client officer at Stein IAS, and an ANA B2B Hall of Fame member, to discuss the many exciting reasons to attend the 2019 ANA Masters of B2B Conference in Chicago, May 28 to 30 at the Sheraton Grand Chicago.
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Meet Benjamin Jankowski, SVP of media at Mastercard and host of the 2019 ANA Media Conference, presented by Quantcast
Promotion Video March 1, 2019In this light-hearted video, Benjamin Jankowski, SVP of media at Mastercard and host of the 2019 ANA Media Conference, presented by Quantcast, discusses his personal preferences, as well as why you should join more than 600 of your colleagues to get insight into the industry’s most critical topics, including advanced TV, voice, attribution, brand safety, in-house media, programmatic, measurement, data-driven marketing and media transformation, and more.
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Reinventing Caterpillar with Data and Brand Purpose
Promotion Video March 1, 2019Victoria Morrissey, global marketing and brand director at Caterpillar offers a sneak peek of her session at the 2019 ANA Masters of B2B Marketing Conference, "Digging in With Brand Purpose and Growth at Caterpillar," where she will she will talk about the intersection of science and story, the power of emotion, especially in the B2B space.
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