Playbooks & Tools
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E-commerce Quick Win Package
Quick Wins March 13, 2024ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.
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E-commerce Cheat Sheet
Tools March 7, 2024Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
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E-commerce Checklist
Tools March 7, 2024Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
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ABM Strategy Playbook
Playbooks March 1, 2024Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
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Agency Management Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.
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Agile Marketing Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of premium tools and templates to develop an Agile Marketing plan that supports your company’s goals and objectives.
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Blogging for Business Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective blogging plan and produce engaging content to support your marketing goals.
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Brand Activation Playbook
Playbooks March 1, 2024Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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Content Marketing Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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CRM Program Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to implement a CRM program that engages your customers, generates sales, and provides accurate reporting for your executives.
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Customer Engagement Plan Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
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Demand Generation Program Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.
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Event Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.
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Influencer Marketing Playbook and Toolkit
Playbooks March 1, 2024Use this step-by-step planning methodology and set of premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
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Lead Generation Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.
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Market Research Playbook
Playbooks March 1, 2024Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report, and presentation.
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Marketing Communications Planning Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.
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Marketing Disruption Toolkit
Playbooks March 1, 2024Use this collection of tools to counter the impact of disruptive forces on marketing.
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Marketing Organizational Structure Toolkit
Playbooks March 1, 2024This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.
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Marketing Strategy Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning playbook and set of 23 premium tools and templates to create a comprehensive strategic marketing plan.
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