Winning with Sports Marketing, presented by Audacy (In-Person Only) at Yankee Stadium

Come join us for an extra special members-only conference experience at The House That Ruth Built – world famous Yankee Stadium.

Sports Marketing is one of the hottest forms of marketing that’s activated by many brands. Learn how to grow your brand by learning from experts in all key aspects of sports marketing that have application to any business, as well as the latest, hottest trends in the field:

Digital transformation in sports marketing
Fan/customer engagement innovations
Partnership and Sponsorship strategies
Women in Sports
The sports betting explosion

Here are more exciting details and important information for the day’s activities.

The conference is limited to 90 attendees
Register EARLY - registration cutoff is 9:00pm ET on Monday, June 3rd
Conference will be in the Yankees state-of-the-art Digicore Banquet and Conference Center – entrance at Gate 6
Stadium Information Guide (everything you need to know from A to Z)
Free parking for conference guests at 164th Street Garage if indicated on their registration. 65 W 164th St, Bronx, NY 10452. Cross-Streets - 164th and River Avenue. Garage Hours: 9am - 11pm. We must know beforehand if you intend to park at the stadium to provide you with validation. While registering, if you need validation, please select yes for parking validation. For those who selected “yes,” we will reach out via email to distribute parking passes.
Don’t be late! The stadium tours start at 10:00am and the conference kicks off at 11:30am

SPECIAL BONUS!! The first 20 ANA members who register for the conference will get to attend the game that night vs. the Minnesota Twins (T-Shirt night) after the conference as a guest of Audacy in one of their private, luxury suites, including food and beverage offerings and an enhanced viewing experience of the game. Access to the suite starts at 5:30pm. So make your plans to stay for the game and cheer on the Yankees! You MUST be registered for the conference to be eligible to attend the game, and game selection is not transferable.

when

Start: Thursday, June 6, 2024 at 10:00am

End: Thursday, June 6, 2024 at 4:15pm

WHERE

Yankee Stadium
Digicore Banquet and Conference Center
1 East 161st St.
Bronx, NY 10451

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
IN-PERSON	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, June 6, 2024
10:00am	REGISTRATION OPEN
10:00am - 11:15am	Exclusive, private group tour of Yankee Stadium Tours will be in groups of up to 35 only and will leave at 10:15, 10:30 and 10:45 – first come, first served... so please arrive on time and don't wait until the last group!
11:30am - 11:35am	WELCOME REMARKS Brian Benedik Chief Revenue Officer Audacy
11:35am - 11:40am	OPENING REMARKS/HOUSEKEEPING Mike Kaufman SVP, Brand & Media ANA
11:40am - 12:15pm	THE HEART OF THE SPORTS FAN. WHAT MOVES THEM AND KEEPS THEM CONNECTED Listen to an enlightening exploration of the heart of the sports fan. Whether you're looking to understand what drives fan loyalty or seeking innovative ways to engage with them, this panel is your gateway to the world of sports fandom. (Moderator) Lee Davis SVP, Sports Monetization Audacy Tiki Barber Co-Host of Evan & Tiki WFAN-NY, an Audacy Sports Station Mitch Rosen Vice President The Score-Chicago and BetQL Network, Audacy Rob Stecklow Sr. Vice President, Sports & News Paramount +
12:15pm - 12:50pm	HOW THIS OH SO ICONIC BRAND LEADS WITH AUDIO TO STAY OUT FRONT RAB and O’Reilly Auto Parts share how the brand has leveraged the power of radio to earn and maintain its iconic status among its target audiences and the role that sports marketing plays within its brand strategies. Michael Hulvey President & CEO RAB Hugo Sanchez Vice President of Marketing and Advertising O’Reilly Auto Parts
12:50pm - 1:40pm	LUNCH
1:40pm - 2:15pm	HOW THE NFL “RUNS WITH IT” SUPPORTING FLAG FOOTBALL AS A GROWTH ENGINE Hear how the NFL is focused on recruiting and engaging the next generation of fans across the Youth, Women and other demos. Sarah Bishop Vice President, Brand & Consumer Marketing National Football League Jackie Finn Director, Global Brand & Consumer Marketing National Football League
2:15pm - 2:50pm	LEVERAGING SPONSORSHIP TRENDS TO DRIVE BRAND KPIS This presentation will explore how current sponsorship trends can be leveraged to maximize brand impact. The discussion will focus on the strategic use of streaming and technology, the rising influence of women's sports, the impact of cause-related initiatives, and the benefits of endorsing individual athletes. Attendees will gain actionable tips and data-driven insights to enhance their sponsorship strategies and achieve measurable results. Michelle Harmon-Madsen Chief Marketing Officer SponsorUnited
2:50pm - 3:00pm	BREAK
3:00pm - 3:35pm	SEEHER IN SPORTS SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come. Learn how leading marketers are leaning into women in sports, supporting players and teams through partnerships and sponsorships that drive business growth. Katie McKenna SVP, Membership SeeHer
3:35pm - 4:10pm	SPORTS BETTING AND THE IMPACT ON YOUR SPORTS MARKETING Hear from Fanduel, the leader in sports betting, and how brands have successfully partnered with them to grow. Matthew Donovan Vice President, Marketing Operations Fanduel
4:10pm - 4:15pm	CLOSING REMARKS Mike Kaufman SVP, Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.