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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Highlights May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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Overview of the 2024 ANA Advertising Financial Management Conference
Conference Highlights May 8, 2024In this video, get a two-minute overview of the 2024 ANA Advertising Financial Management Conference.
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Insights from the Conversation Board
Conference Highlights May 8, 2024AI will free procurement professionals to focus on strategic management that boosts efficiency.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Conference Highlights May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Conference Highlights May 7, 2024Overarching transparency was key to modernizing Dell’s agreement with its long-standing agency partners.
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Advertising Operations and Procurement, United Together
Conference Highlights May 7, 2024Advertising operations can enhance its internal partnership with procurement by bringing it into the project lifecycle.
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AI and Creativity
Conference Highlights May 6, 2024AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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Marketing Procurement as an Attractive Career Path
Conference Highlights May 6, 2024Branding procurement as an enabler of marketing solutions will make it a more attractive career path.
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Getting Paid What You’re Worth
Conference Highlights May 6, 2024Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.
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Diageo: Fueling the Spirit of Women’s Sports
Conference Session Videos May 3, 2024In this session, learn how Diageo utilizes sponsorships and partnerships to create acts in culture that drive visibility and celebrate the strides of progress being made in women’s sports today.
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Advancing Representation in Front of and Behind the Camera
Conference Session Videos May 3, 2024This panel explored how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.
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How CVS Health’s Here Campaign Advances Health Equity in Communities Nationwide
Conference Session Videos May 3, 2024In this video, discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.
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Pursuing Equitability in Representation of and Measurement for Women
Conference Session Videos May 3, 2024In this video, hear from a panel from the 2024 ANA/SeeHer Gender Equality Conference that convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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Automate Your Way to Email Mastery
Webinar Rewinds May 2, 2024In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.
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Welcome Remarks of the 2024 ANA Gender Equality Conference and Introduction to SeeHer
Conference Session Videos May 2, 2024In this session, SeeHer President Christine Guilfoyle welcomed attendees to the 2024 ANA Gender Equality Conference and provided an introduction to SeeHer.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Conference Session Videos May 2, 2024In this video, ANA's Latha Sarathy shared insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Japanese State of Gender Equality in Advertising
Conference Session Videos May 2, 2024In a nation ranked significantly low in global gender equality, this session tackles Japan's advertising industry's unique challenges toward inclusivity.
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The Future of Ad Tech
Conference Session Videos May 2, 2024In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.
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Transforming Gender Equality Through Technology
Conference Session Videos May 2, 2024In our rapidly evolving media landscape, the path to gender equality brims with potential. In this video, find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.
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