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The Campaigns Successfully Marketing to Millennials and Gen Z
Industry Insights May 24, 2024Advertisers have long been invested in marketing to younger audiences; gen Z and millennials are no exception. For many companies, finding ways to engage with these two generations has become integral to their campaigns. Below are successful case studies that illustrate companies authentically connecting with gen Z and millennials through experiences, product launches, and content.
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The Gender Pay Gap in Professional Sports
Money Slides May 23, 2024Diageo shares data that compares the average pay that male and female professional athletes receive for playing tennis, soccer, golf, and basketball.
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U.S. Women’s Sports Fan Demographics
Money Slides May 23, 2024Diageo shares demographic data that breaks down the genders, ages, income, education, and racial/ethnic identities of U.S. women’s sports fans.
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Marketing to the LGBTQ+ Community
ASK Answers May 23, 2024How can I reach the LGBTQ+ community in a meaningful way?
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Marketing to Asian Americans
ASK Answers May 23, 2024How can my brand authentically connect with the AAPI community?
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Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative
Marketing Futures Podcast May 21, 2024Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.
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This Nonprofit Celebrated International Women’s Day
In-House Excellence Awards May 19, 2024CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the <em>Today Show</em>, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.
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How Kraft Changed Minds About the Word “Moist”
In-House Excellence Awards May 19, 2024To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.
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Northwell Health Highlights Centenarians in Stellar Cross-Media Holiday Campaign
In-House Excellence Awards May 19, 2024To help its brand stand out during a crowded holiday season, Northwell Health created a campaign that leveraged the powerful stories of centenarians and their plans for the future, inspiring its audience to take their health more seriously in the name of longevity.
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BNY Mellon’s Dynamic Rebrand
In-House Excellence Awards May 18, 2024As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
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Segmentation Strategies
ASK Answers May 17, 2024How are brands handling their segmentation strategies?
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Barbie: The Movie’s Marketing Campaign
In-House Excellence Awards May 16, 2024With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, Barbie. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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Aflac Scores Points with Women During March Madness
In-House Excellence Awards May 16, 2024After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.
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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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Pursuing Equitability in Representation of and Measurement for Women
Event Recaps May 3, 2024A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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Diageo: Fueling the Spirit of Women’s Sports
Conference Session Videos May 3, 2024In this session, learn how Diageo utilizes sponsorships and partnerships to create acts in culture that drive visibility and celebrate the strides of progress being made in women’s sports today.
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Advancing Representation in Front of and Behind the Camera
Conference Session Videos May 3, 2024This panel explored how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.
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How CVS Health’s Here Campaign Advances Health Equity in Communities Nationwide
Conference Session Videos May 3, 2024In this video, discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.
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