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The State of Walled Garden Misinformation: Implications for the 2024 Elections
Industry Insights May 17, 2024While advertising on social platforms offers marketers precise targeting and highly customizable messaging, many brands are cautiously navigating the open nature of these complex and massive platforms.
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Marketing in a Cookie-Less World
ASK Answers May 17, 2024What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Company Heritage as the Seedbed of Brand Purpose
Industry Insights May 16, 2024Even for organizations that are principled and well-intentioned, landing on the right brand purpose to adopt is a significant challenge, carrying with it the potentially disastrous risk of coming off as a hapless poseur, or worse, a cynical opportunist trying to lucratively curry favor with earnest consumers.
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Defending Your Brand: Expert Strategies for Handling Negative Press
Industry Insights May 16, 2024The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.”
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Ads in Misinformation: An Ad Effectiveness Experiment
Knowledge Partners May 16, 2024Zefr conducted an “ad effectiveness experiment to uncover the true impact of ads next to misinformation.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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Aflac Scores Points With Women During March Madness
In-House Excellence Awards May 16, 2024After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.
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Programmatic Transparency: Website Overload – Little Reward, Lots of Risk
Industry Insights May 14, 2024The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
Industry Insights May 10, 2024In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
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Why Purpose Is a Competitive Advantage
POVs May 10, 2024<em>Beyond Profit</em> podcast host Ken Beaulieu shared a few reasons why business leaders and shareholders would welcome the competitive advantages that brand purpose can deliver.
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Why is the Brand Purpose Creative Brief Not a Standard Marketing Practice?
Podcast Clips May 10, 2024Why does nobody in the industry talk about the importance of a brand purpose creative brief? Hope Freedman, a purpose and brand marketing expert, weighed in and shared some insights about how one might approach writing one.
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Creating a Learning Environment within Your Team
Industry Insights May 9, 2024It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
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10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of <em>Beyond Profit</em>, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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Intersectionality in Marketing
Industry Insights May 7, 2024Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
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