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Marketing News Quiz for May 18, 2024
Marketing News Quiz May 18, 2024In this week's marketing news quiz: an ad banned in Times Square, the career highlights of Mary Wells Lawrence, and a new McFlurry flavor from McDonald's.
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The Power of Sports on Local Broadcast TV
Knowledge Partners May 18, 2024A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
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The State of Walled Garden Misinformation: Implications for the 2024 Elections
Industry Insights May 17, 2024While advertising on social platforms offers marketers precise targeting and highly customizable messaging, many brands are cautiously navigating the open nature of these complex and massive platforms.
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Influencer Marketing Is Changing the Game for Celebrity Athletes
B2C May 17, 2024Social media and influencer marketing have started to blur the line between celebrity athletes and brand ambassadors. The challenge for brand managers is how to harness the new constellations of stars without putting the company in jeopardy or alienating people.
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Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
Knowledge Partners May 16, 2024In this report, Marketing Architects identifies top challenges facing advertisers when measuring TV’s effectiveness and provides a playbook for solving them.
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PopCorners Breaks Boundaries with Breaking Bad
In-House Excellence Awards May 16, 2024PopCorners provides the perfect snack but not enough people know about this. Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, the brand created a campaign that demonstrated how iconic characters and established visual style can be applied innovatively to a completely new context to propel brand equity.
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Creators Move Down Funnel to Performance Marketing
Industry Insights May 15, 2024Creator marketing has officially moved down funnel and become a true performance marketing channel. Whether they’re paid affiliate commissions, flat fees per post/video, consulting fees, or a combination of the three, today’s creators are motivated to increase their marketing partners’ sales.
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Sonic Branding: Using Music and Audio as a Marketing Tool
ASK Answers May 15, 2024How can brands use audio and music to reach consumers?
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Why I Have a "Three Scrolls Rule"
Industry Insights May 14, 2024It’s important to experience your content the way your users are experiencing it. I’ve also known colleagues who have had “secret” or tester accounts. They’ll post content in the secret account first to see how it looks before posting it on the brand account. Your audience is not as invested in your content as you are, so if it doesn’t look good and isn’t compelling to you why would anyone else want to follow you?
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The Acceleration of Principal Media
Research Reports May 14, 2024Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.
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Quantifying the Dominance of Google, Meta, and Amazon in the Advertising Industry
Money Slides May 14, 2024Omnicom shares data that sheds light on how much Google, Meta, and Amazon dominate the advertising industry, with a projection for how this dominance will continue to grow in the coming years in the auction space for digital media.
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The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth
Knowledge Partners May 12, 2024This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
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Marketing News Quiz for May 11, 2024
Marketing News Quiz May 11, 2024In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.
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Radio and TV Compared by Share of the 18-49 Audience
Money Slides May 9, 2024Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.
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Radio's Ability to Increase Reach, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.
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The Audiences for Radio and TV, by Age
Money Slides May 9, 2024Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.
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The Reach of Various Marketing Channels, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.
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Word Count's Impact on Audio Ad Recall, by the Numbers
Money Slides May 9, 2024Cumulus Media shares data that quantifies how recall for an audio ad is improved by diminishing the word count.
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How to Build a Brand Universe
Event Recaps May 9, 2024Marc Simons, co-founder of Giant Spoon, and Emma Rathe, head of event marketing at Reddit, Inc., discussed how to build format-agnostic brand universes that transform your business.
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Healthcare and Manufacturing Are Looking Hard at CTV
Industry Insights May 8, 2024Healthcare and manufacturing are the two industries whose interest in CTV has spiked most in recent weeks, and they’re neck-and-neck, followed closely by education, software, and business services, as measured by Bombora Company Surge.
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