Keith Kazerman of Locality on Streaming Audience Strategies | Industry Insights | All MKC Content | ANA

Keith Kazerman of Locality on Streaming Audience Strategies

Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.