New Releases

This premium ANA audio CD features 13 chief marketing officers and marketing thought leaders from the sold out October 2008 ANA Masters of Marketing Annual Conference in Orlando, FL.

This conference CD provides a unique opportunity to hear from the "masters" of our profession who are driving our industry forward, including Procter & Gamble's former Global CMO, Jim Stengel, Tony Hsieh, CEO of Zappos.com, Joe Tripodi, Chief Marketing and Commercial Officer at Coca Cola, and CMOs from Bank of America, Hewlett-Packard, Interbrand, and E*Trade.

Speeches given by presenters from BBDO Worldwide, Rapp Collins, Mercedes Benz, Unilever PLC, Shop & Stop Supermarket Company, and The Effies are also included on this must have CD.

Please note that recordings are in MP3 format.

In this ANA bestseller, Rich Feldman looks at the 14 separate elements which make up creative strategy, including authenticity, consumer negotiation, conflict, and drama, making this book a must-read for anyone hoping to take a more in-depth look at creative strategy.

This premium ANA audio CD features 14 diverse and knowledgeable speakers from the 2007 ANA Masters of Marketing Conference, including former Vice President and Chairman of Current TV, LLC, Al Gore, Microsoft CEO Steven A. Ballmer, and Mary Dillon, EVP and Global Chief Marketing Officer at McDonald's Corporation.  Please note that recordings are in MP3 format.

For more than 40 years, the ANA has fielded this unique, comprehensive, and bestselling triennial survey. The study offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation. The survey also looks at historical trends and the future of agency compensation.

This premium audio CD features 9 diverse and knowledgeable speakers from the 2007 ANA Marketing Accountability Conference, including Arjen Linders, VP of Marketing at Philips Norelco, Rex Briggs, CEO, Marketing Evolution, and Richard Grammier, Project Manager, New Frontiers Juno Project, Jet Propulsion Lab/NASA. Please note that recordings are in MP3 format.

ROI for Marketing looks at the subjective/objective nature of ROI and asks the questions: Is marketing an art or a science and what role should ROI play in determining marketing's success? ROI for Marketing provides a critical analysis of the topic from the perspective of how to best make (and monitor) marketing decisions for the future.

Filled with checklists, best practices, charts, case studies, and agency feedback, this guide provides marketers with information on how to work with their media organization more efficiently. The book focuses on critical issues affecting media organizations today, including determining objectives, overstaffing, optimizing decision making, and minimizing process inefficiencies.

Containing a detailed advertiser questionnaire, numerous charts and tables, and extensive analysis, Inside Advertiser and Agency Relationships focuses on the legal issues pertaining to agency/client relationships, ways to handle conflicts between agencies and advertisers, and methods to improve communication between agencies and advertisers.

Best Practices in Branded Entertainment explores the popularity of branded entertainment among marketers, advertisers, and Hollywood producers who are focused on the success of script integration. The book thoroughly examines new media integration, online programs, event marketing, and other branded entertainment tactics via detailed case studies.

This unique book takes CMOs inside the minds of their peers and helps them fulfill their professional potential. A team of experts from the Association of National Advertisers (ANA) and Booz Allen Hamilton conducted 15 incisive and revealing interviews with former and current marketing leaders from companies such as Procter & Gamble, Bank of America, Google, Nokia, and FedEx. This book is essential reading for senior executives that want to make the most of their company’s marketing efforts in today’s new media-driven consumer culture.

The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful Super Bowl commercials of all time, featuring case studies, an ROI analysis of Super Bowl effectiveness, the influence of word-of-mouth on a Super Bowl commercial, and background information on the evolution of successful marketing campaigns.

Trade Promotion Marketing teaches advertisers how to improve and revise their company's trade promotion program by performing an external market analysis, defining program objectives, establishing a budget, and selling the program internally.